Although Joan of Arc has broad appeal, advertisers often call on her particularly to sell products to the female consumer. The relationship between Joan and the target audience is often clearer than that between her and the product. In America, she has been used longest by Joan of Arc beans - the company's website proclaims: "Joan of Arc was an amazing woman…We, at Joan of Arc®, like to think that we're amazing too!" and describes their product as "divinely inspired." Swissrose International uses the figure of Joan to reinforce the French ambience of their Brie.


Dr. Pierce, who ran a medical facility in Buffalo, N.Y., advertised patent remedies (most of them purgatives) in a booklet featuring Famous Women. Besides Joan, Cleopatra, Pocahontas, Molly Pitcher, Queen Victoria, and Florence Nightingale were called upon to promote Dr. Pierce's aids to beauty, health, and charm. And the Edison-Dick mimeograph (right)could be used profitably by the woman who, like Joan of Arc, employed the materials at hand.


Joan of Arc is so universally loved that she is a reliable tourist attraction, and many municipalities promote her association with their town or city. Although the French fêtes in honor of Joan of Arc only brought in tourists once a year, the creation of monuments assured a steady interest in a locale. Domremy, Orléans, and Paris all possess substantial numbers of sites interesting to the pilgrim. Towns in which Joan never set foot profit as well: New Orleans, founded in 1718, pictured an equestrian figure of Joan on its commemorative medallion for the 250th anniversary of the city. And Philadelphia has long been adorned by Fremiet's great statue, once in Fairmount Park, now on Kelly Drive next to the Museum of Art.