From the Philippines, Mukherjee moved to Hong Kong and launched WHERE Hong Kong magazine after working for the city's tourist association. "I don't think there could be a better job in a city like Hong Kong than being asked to eat out, go shopping, visit galleries and generally enjoy the good life!" She produced 12 issues over a period of 18 months, with a distribution of about 30,000. The work was "all-encompassing: generating story ideas, assigning them, editing stories, working with freelancers, copyediting every one of more than 400 listings each month, coming up with cover ideas and organizing the shoots, doing PR for the magazine, establishing relationships with hotel distributors and pretty much whatever else came my way."
Now back in the States, Mukherjee manages public relations for i-frontier, a Philadelphia-based Internet advertising agency founded by Haverford alumnus Brad Aronson '93, who was Mukher-jee's editor at the BiCo News. i-frontier clients include SmithKline Beecham, Coppertone and the Discovery Channel. She's also a columnist on the topic of personal finance for Women's Financial Network. "I take a first-person angle, which is new for me because so much of journalism is meant to be third-person, impersonal reports that seem a bit disembodied."
Of her future, she says: "I'm getting paid to read, assimilate information and write about it. In this sort of economy, I think it's difficult to predict what I, or anyone else, might be doing work-wise in the next decade, but I'm certain that it will require those abilities. My only definite plans are to go back to Asia to visit Korea, Japan and Bhutan, all of which I missed the first time around."
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