College's 'Plan for a New Century'

The Plan for a New Century was unanimously approved by the Bryn Mawr Board of Trustees at its March 4, 2000 meeting. The Plan, which may be read on the College's website, sets priorities for the College's energies and resources over the next five to 10 years.

"I am deeply pleased by the Board's unanimous endorsement of the Plan for a New Century," says President of the College Nancy J. Vickers. " This is a gratifying vote of confidence in the good work of the entire Bryn Mawr community, since all constituencies—students, staff, faculty, administrators and alumnae/i—participated in developing the Plan. We now move to the exciting work of implementation. We are fortunate to have the generous support of the Pew Charitable Trusts, who have given us a Program-Related Investment of $8,500,000. This is a multi-year no-interest loan, from which we will draw spendable income over seven years.

"Thanks to Pew, we will be able to begin fulfilling some of the specific recommendations of the Plan now and to provide seed funding for an array of other initiatives. I have authorized several initial steps towards meeting our goals of improving recruitment and retention and achieving academic innovation. We will be increasing undergraduate internship opportunities, both domestic and international; strengthening our community service and athletics staff; providing modest planning grants to each of the four centers proposed by the faculty; and supporting College-wide planning related to technology and a more robust program of research sabbaticals for faculty."

"I think the process Nancy Vickers used to develop the plan was quite remarkable" says Wendy Greenfield, Executive Director of the Alumnae Association. "It was truly a collaborative effort born of the Quaker tradition in which she solicited the thoughts and feelings of the entire Bryn Mawr community, including students, alumnae/i, faculty, administration and staff. I think everyone feels heard and feels ownership of the end result. It has taken two and a half years to develop, including the self-study process, and is really a labor of love."

The Executive Board of the Alumnae Association fully supports the Plan, and alumnae/i will be important partners and resources for a number of the initiatives it proposes, including the expansion of internship and international opportunities for students.

President of the Alumnae Association Susan L. MacLaurin '84, an ex officio member of the College's Board of Trustees, reports that "Board members took very seriously their responsibility to encourage Nancy about the broad concepts of the Plan she had so clearly articulated. At the same time each member wanted to ensure that the Plan would be as complete a picture of Bryn Mawr's future as possible. The conversations about the Plan, as a Board and in more intimate groups, were lively as a consequence. The result is a Plan enhanced by the participation of people wise and vested in Bryn Mawr. Applauding with others on the Board as the adoption vote was taken unanimously was indeed an exciting moment! I will remember it knowing the positive effect it will have for students of the College."

Alumnae in the news

The Greater Philadelphia Chamber of Commerce presented Juliet Goodfriend '63 with the Paradigm Award on March 16. Goodfriend is chair of Strategic Marketing Corporation, an international marketing research and consulting firm and the fourth fastest-growing of its kind in the United States.

The Paradigm Award is given annually to a businesswoman whose outstanding professional and personal achievements serve as a model for success. Nominees are influential executives of profit-making enterprises and dedicated to women, future generations and the socio-economic prosperity of the Greater Philadelphia region.

In the 1970s Goodfriend first initiated the notion of marketing prescription drugs directly to consumers. She also developed the concept of natural positioning, a term widely used in marketing theory. She and her firm have been involved with the commerical development of most of the leading pharmaceutical products sold worldwide.

Goodfriend started SMC in 1979, running it from home when her son and daughter were young. It is now a $20 million company with 90 employees and offices in Asia and Europe and is ranked among the top 50 market research firms in the country. She sold the private company in May to United News & Media P.L.C. of Britain, but remains chairman.

Goodfriend serves on the boards of Moss Rehabilitation Hospital, the Fairmount Park Foundation and the Kardon Institute of the Arts for People with Disabilities. She is a Trustee of the College. Last year she was awarded the first R.A. Fordyce Award for innovation and integrity in pharmaceutical marketing research.

Betsy Zubrow Cohen '63, president of JeffBanks, Inc., and also a Trustee of the College, won the award in 1997.

Drew Gilpin Faust '68, noted historian, has been named the first dean of the Radcliffe Institute for Advanced Study at Harvard University. She will also hold a tenured appointment as professor of history in the Faculty of Arts and Sciences.

Neil L. Rudenstine, president of Harvard, calls Faust "a person and a scholar of unusual depth and range. As an historian of the first rank, she will bring to the Radcliffe deanship a lifelong commitment to original research and an instinctive understanding of the fundamental purposes of the Radcliffe Institute. … Faust has the clarity of mind, the commitment, and the leadership qualities essential to the successful launching of this new venture … ."

Faust is the Annenberg Professor of History at the University of Pennsylvania, where she has spent her academic career since receiving her Ph.D. in American Civilization there in 1975. She has directed Penn's Women's Studies Program since 1996. She is a Trustee of the College and has served on numerous editorial boards and selection committees, including the Pulitzer Prize jury in 1986 and 1990. A leading historian of the Civil War and the American South, Faust has written five books, including the award-winning Mothers of Invention: Women of the Slaveholding South in the American Civil War, published in 1997. Her other honors include two awards for distinguished teaching at Penn and election to the American Academy of Arts and Sciences in 1994. She is currently studying the impact of the Civil War's death toll on the lives of 19th-century Americans.

The mission of the Radcliffe Institute is to create an academic community where individuals can pursue advanced work in any of the academic disciplines, professions or creative arts. The Institute sustains a strong commitment to the study of women, gender and society.

On her appointment, Faust said: "The opportunity for intersections across disciplinary boundaries will make the Institute an environment from which not just new knowledge but new ways of looking at knowledge, will emerge. I am delighted by the prospect of playing a role in shaping this undertaking."

Faust succeeds Mary Maples Dunn, Ph.D. '59, history, who has served as acting dean since the merger of Radcliffe with Harvard in October.

Ana Botin '82, one of the most highly experienced financiers in Spain, has announced a major campaign to promote the Internet.

In January The Wall Street Journal Europe reported Botin's two proposals: a multi-million-dollar private equity fund and an incubator for start-up companies. Both projects take advantage of the sudden explosion of interest in the Internet in Spain and Latin America, which are now just waking up to its benefits but lack the financial and management resources to fully exploit them.

Botin, once described as the most influential woman in Spain, resigned from her executive position at Banco Santander last year and traveled the U.S. and Europe in search of potential partners for Internet-related projects.

"I realized I wanted to do something in the Internet," she was quoted as saying, "but the hard thing was finding the right sort of people. I discovered that financing isn't so much the problem; it's human capital that's hard to find."

According to the reports, she has joined forces with Coverlink, an Internet start-up launched in 1993. Coverlink selects, designs, finances and succors Internet projects in Europe and Latin America. Simultaneously, Botin launched her own private equity fund for investing in "non-Anglo Saxon" telecommunications projects. The fund is expected to raise as much as $6 million over the next 10 years. Botin helped convert Banco Santander into a global powerhouse. She worked for J.P. Morgan & Co. for seven years before heading Banco Santander's investment banking unit in Madrid.

Reinventing the book

Emma Varley's Page, shown on our cover, was born from a creative surge following three weeks she spent last year exploring hand paper making and wood block printing practices in China. Varley traveled to a number of provinces with Nancy Norton Tomasko, Visiting Lecturer in East Asian Studies and Fine Art. Tomasko, associate editor of the East Asian Library Journal at Princeton and a scholar of the production of the Chinese book through history, is working to faciliate exchanges between book conservators and binders in the United States and China. In the spring of 1998, she taught a studio course at Bryn Mawr, "The Book in China: History, Forms and Transformations."

An exhibit this spring in Canaday Library, "Books and Paper, A Whole New Page," showcased Varley and Tomasko's joint research explorations. As part of the show, they stated: Emma's Page and her multi-layered prints show her investigations of book structures and their formal relationship to the viewer. Nancy's love of book binding and determination to learn about the qualities and character of Chinese paper in order to understand the evolution of traditional Chinese book formats has led her to the truly amazing cache of books from East Asia in the Helen Burwell Chapin collection in the Bryn Mawr libraries.

What we saw has convinced us of the importance of continuing to identify hand papermaking and woodblock printing sites in China, visiting these places to see what the traditions are in each place, collecting samples of papers as they are being produced today, and making the information about the state of hand papermaking in China known to artists and bookbinders outside China. Varley has immersed herself in the study of paper, its origins, formation and possibilities, as well as in various aspects of the codex, or book. "Invented in China in the 2nd century A.D., paper allowed the dissemination of knowledge across the globe," she writes. After her trip to China, she attended an intensive papermaking workshop at Haystack Mountain School of Crafts in Deer Isle, ME, studying technical information on botanical fibers, casting, sheet formation, recycled papers and bookmaking.

In creating the Page, she "deconstructed the physical format of the book, hanging the pages, altering the spine, playing with the book block, head and tail, and perceiving it as a container. I re-invented my own books." After playing with three-dimensional forms (see Riddle shown here), she rearrived at the Page. Although it is mounted flat to the wall, "shaped etching plates allow rectangular borders to dissolve; a distorted grid of cut printed papers allows subtle changes in scale that create the illusion of three-dimensional space," she writes. "I have been investigating boundaries and edges, more specifically breaking them."

Varley came to the United States from the United Kingdom in 1993 to study for her M.F.A. at the Tyler School of Art, and began teaching at BrynMawr in 1997. She hopes to introduce the making of digital art to the studio curriculum and has replaced the traditional etching course at Bryn Mawr with a non-toxic system that uses environmentally friendly materials.

A return visit to China this summer will allow Varley to complete and reinforce the "Paper Project."

Cross-disciplinary lectures

In the 1999-2000 Millennial Colloquium in Visual Culture, the host department of History of Art has reached out across the campus each week to faculty, staff, and graduate student speakers and listeners in Africana Studies, Anthropology, Arch-aeology, Classics, College Collections, Computer Science, English, French, Growth and Structure of Cities, His-tory, Philosophy, Political Science, and Visual Resources. Held in Thomas 224, a newly renovated smart classroom equipped with projection capacities for slides, videos, and computers, colloquium topics have included Afri-can-American quilters; African masks from the College's collection; tattooing in Europe's past; 20th century New Zealand architecture; Hong Kong cinema, and digital art.

This spring, departments interested in the role of science in society also co-sponsored visitors who spoke to faculty and in classes as well as to general audiences. They included Dr. Tommy Wright, Chief of the Division of Statistics at the U.S. Bureau of the Census, on "Census 2000: Who Says Counting Is Easy As 1-2-3?" and Edward Wolff, Chair of Mathematics and Computer Science at Beaver College and co-director of the Greater Philadelphia Secondary Mathematics Project. Wolff discussed differences between elementary, middle and high school math curricula and pedagogy in America and several of the countries whose students test well above ours. He presented a hands-on view of innovative curricular projects, such as the Interactive Mathematics Program (of which he is a regional director) which are designed to bridge the gap. The lectures were also sponsored by the mathematics department and funded by grants from the Howard Hughes Medical Institute and from the National Science Foundation for the College's Building Bridges Program.

Well-attended events initiated by students and sponsored by departments in the social sciences took place during the College's observation of Black History Month. Kayan Clarke '02 organized "Feminism at a Crossroads: Black Women Academics in the 21st Century," with keynote speaker Kimberlé Crenshaw, Professor of Law at Columbia and UCLA as its keynote speaker. This event also featured a panel discussion by women of color faculty from Bryn Mawr, Swarthmore and Villanova.

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