Profile of Beth Springer '86

Glad names VP

Beth Springer '86 has been promoted to vice president/general manager of Clorox's Glad business unit and elected an officer by Clorox's board of directors. Springer previously served as vice president of marketing for Glad. She joined Clorox in 1990 as associate marketing manager for household products, and subsequently held marketing positions of increasing responsibility in the company's cat litter, household cleaning, laundry and Glad businesses.

In her new role, Springer is responsible for the manufacturing and marketing of all U.S. Glad brand products, which include plastic wraps, food storage bags, trash bags, and GladWare containers and ovenware.

"My vision is that Glad makes our consumer's life a little easier around the house every day," Springer says. "We aim to take some of the time and hassle out of routine activities such as packing lunches, taking out the trash, etc. by offering superior products at a fair price. We also aim to help retailers grow their businesses. If we do all of this and manage our costs well, we provide a good return for shareholders and employees. ... Our 'Don't Get Mad, Get Glad' advertising campaign is very persuasive and memorable."

Springer majored in economics at Bryn Mawr and holds a master's in business administration from Harvard.

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