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Leadership, Innovation and the Liberal Arts Center
Bryn Mawr College
101 N. Merion Avenue
Bryn Mawr, Pennsylvania 19010
Image: Entrepreneurship word cloud

The Basics of Entrepreneurship

                           A Comprehensive Workshop

                                            Where: Bryn Mawr College

                                          When: October 14-15, 2011


* Creating a Business Plan and Financials to Support It

* Developing a Marketing Plan

 * Bringing in Outside Capital: Ownership and Control

 * Looking for Investors: The Dos and Don'ts of the Investor Pitch


THE WORKSHOP:  Run by a team of Managing Directors from Golden Seeds, a New York based investor group that provides early stage capital to women entrepreneurs.  Instructors bring extensive expertise in finance, marketing and angel investing.

Learn from seasoned professionals who know what investors look for when funding new businesses. Come ready to participate in hands-on exercises and case studies.


Bryn Mawr College

Entrepreneurship Workshop

October 14-15, 2011


Friday, October 14 – Dalton 300

8:30          Dreams, Goals, Plans:  Taking an idea to the next level

9:15          The Business Model as 12 building blocks

10:30       Break     

10:45       Break out – Business Model creation exercise

      • Identify a problem
      • Create a unique solution
      • Define the customer
      • Assess various revenue models

12:00       Lunch – Alumni speakers: Catherine Allegra, ’84, Founder and COO,

                 and James Tanner, Founder and CEO, Wall Street on Demand

2:00          The Business Model (continued)

3:00          Marketing Strategy and Competitive Analysis

5:00          Close      

6:00          Alumnae Networking Dinner – Ely Room, Wyndham


Saturday, October 15 – Thomas 224

9:00          Financial Statements as tools for success

10:30       Break

10:45       Capital planning for a small business

12:00       Lunch - Alumnae Speaker: Jane Donohue, PhD,

                 Senior Vice President, YouGovHealthcare

2:00          Pitching to investors

3:30          Exits: Selling your company

4:00          Closing remarks