The Basics of Entrepreneurship
A Comprehensive Workshop
Where: Bryn Mawr College
When: October 14-15, 2011
* Creating a Business Plan and Financials to Support It
* Developing a Marketing Plan
* Bringing in Outside Capital: Ownership and Control
* Looking for Investors: The Dos and Don'ts of the Investor Pitch
THE WORKSHOP: Run by a team of Managing Directors from Golden Seeds, a New York based investor group that provides early stage capital to women entrepreneurs. Instructors bring extensive expertise in finance, marketing and angel investing.
Learn from seasoned professionals who know what investors look for when funding new businesses. Come ready to participate in hands-on exercises and case studies.
Bryn Mawr College
Entrepreneurship Workshop
October 14-15, 2011
Friday, October 14 – Dalton 300
8:30 Dreams, Goals, Plans: Taking an idea to the next level
9:15 The Business Model as 12 building blocks
10:30 Break
10:45 Break out – Business Model creation exercise
- Identify a problem
- Create a unique solution
- Define the customer
- Assess various revenue models
12:00 Lunch – Alumni speakers: Catherine Allegra, ’84, Founder and COO,
and James Tanner, Founder and CEO, Wall Street on Demand
2:00 The Business Model (continued)
3:00 Marketing Strategy and Competitive Analysis
5:00 Close
6:00 Alumnae Networking Dinner – Ely Room, Wyndham
Saturday, October 15 – Thomas 224
9:00 Financial Statements as tools for success
10:30 Break
10:45 Capital planning for a small business
12:00 Lunch - Alumnae Speaker: Jane Donohue, PhD,
Senior Vice President, YouGovHealthcare
2:00 Pitching to investors
3:30 Exits: Selling your company
4:00 Closing remarks
News and Information
Read this article on 10 Ways for Female Entrepreneurs to Get Funded.
Read the Bryn Mawr Now story about the workshop here.
Golden Seeds Training
Spread the Wealth!
As an angel investing group dedicated to supporting women entrepreneurs, Golden Seeds is also committed to training and sharing best practices as a core component of its mission. Spreading the wealth of knowledge and skills empowers individuals – enabling greater business success, financial gains and personal satisfaction.
Golden Seeds’ training product portfolio focuses on the needs and interests of its primary constituencies: angel investors and women entrepreneurs. All training is designed around high-value, practical content and a rich, interactive learning experience. A Golden Seeds training session is always:
Lead by experienced professionals ready to lend their personal expertise -- including finance, marketing, business management, technology and/or investing. An open, collaborative and supportive learning environment. All questions are considered good questions. Focused on providing practical information and tools that participants can put into action, with sessions typically a combination of instruction and hands-on, workshop activities.