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Leadership, Innovation and the Liberal Arts Center
Bryn Mawr College
101 N. Merion Avenue
Bryn Mawr, Pennsylvania 19010
Image: Entrepreneurship word cloud

The Basics of Entrepreneurship

                           A Comprehensive Workshop

                                            Where: Bryn Mawr College

                                             When: October 18-19, 2012


* Creating a Business Plan and Financials to Support It

* Developing a Marketing Plan

 * Bringing in Outside Capital: Ownership and Control

 * Looking for Investors: The Dos and Don'ts of the Investor Pitch


THE WORKSHOP:  Run by a team of Managing Directors from Golden Seeds, a New York based investor group that provides early stage capital to women entrepreneurs.  Instructors bring extensive expertise in finance, marketing and angel investing.

Learn from seasoned professionals who know what investors look for when funding new businesses. Come ready to participate in hands-on exercises and case studies.


The Basics of Entrepreneurship - Agenda

Bryn Mawr College -October 18-19, 2012


Thursday, October 18th:

9:00                 Dreams, Goals, Plans: Taking an idea to the next level

9:30                The Business Model – 12 Building Blocks

10:30              Break

10:45              Breakout sessions on Business Model

12:00              Lunch (Speaker - Imran Shah)

2:00                Business Model (continued)

3:00                Marketing Strategy & Competitive Analysis

4:30                Networking 101

5:30                Session end


Friday, October 19th:

9:00                Financial Statements as Tools for Success

10:30              Break

10:45              Capital Planning

12:00              Lunch (Alumni Speaker - Jane Donohue, PhD '83)

2:00                 Pitching to Potential Investors

3:00                 Exits: Selling the Company

3:30                 Closing Remarks

4:00                 Session end



To Register:   Contact