Curriculum
Entrepreneur Training Curriculum
I. The Basics of Entrepreneurship
A. Translating Ideas into Viable Business Models
- Customer problems and solutions
- Business operations and reveues
- Critical planning
- Business model building blocks
- Exercises: Customer Problems and Business Solutions
Revenue model
B. Marketing Strategy and Planning
- Competitive product develment
- Market analysis, segmentation, prioritization
- The marketing mix
- Competitive analysis and advantages
- The marketing plan
- Exercises: Marketing mix/Segmented Strategies
Competitive Strengths and Weaknesses
C. Financial Statements: Critical Management Tools
- The fundamentals: Income &Cash Flow Statements
Balance Sheet
- Other key items: Capital Plan, 5 year-Model
Sales pipeline, Monthly Cash Flow
- Exercises: Reading/Understanding Statements
D. Capital Planning
- Defining outside capital
- Capital requirements
- Balancing need/risks
Capital Planning (continued)
- Debt vs. Equity factors and decisions
- Capital and ownership
- What investors are looking for
- Company valuation
- Exercises: Creating a Cap Table
Valuing a Company Pre vs. Post Money
E. Pitching to Investors
- Pitch objectives
- Effective communications (including demos)
- Creating your investor pitch (page by page)
- Presentation do’s and don’ts
- Exercises: Create an elevator pitch
Your 10-12 Key slides
II. Exit Strategies: How and when to sell your start-up
- Your investors objectives
- Private market valuation
- Why sellers sell/Why buyers buy
- Aligning interests of management and shareholders
- Preparing companies for exit
III. The Due Diligence Process: How Investors will Evaluate Your Business
- The Deal Memo
- Due Diligence Checklist: What You Must Provide
- Indpendent Research
- The Term Sheet