The Basics of Entrepreneurship
Bryn Mawr College
October TBD, 2013
Students should be placed in one of the following three groups to try and evaluate the following three business ventures prior to the session:
1. Brilliance on a Blog: Sasha, currently a second-year MBA student, wants to create a high-growth internet business that she hopes will sell to an entity such as Google. She currently maintains a blog providing advice on hyper-local market trends that she wants to convert to a money-making enterprise.
2. HealthyKids.com: Maria is currently working for a consulting company and has a child with severe food allergies. She wants to create a company that will provide social impact in addition to profits. She wants to use her business experience to develop a software solution directed at the education market to raise awareness of the dangers of food allergies and provide solutions to educators and parents.
3. My Cookie Company: Barbara has been running her gourmet cookie company out of her home and now wants to expand into a commercial facility. She has a proprietary recipe for the design of these cookies that enables her to market to sports teams and other brand-focused organizations.
Students should come prepared to discuss their thoughts on the following: