GROWTH AND STRUCTURE OF CITIES
SENIOR THESIS ABSTRACTS 2004
Chelsea Arkin (BMC) “Grassroots Movements in Philadelphia”
Oliver
Baker (HC) Reinventing the Los
Angeles River:
Its Historical Importance and Future Significance”
To many residents and visitors of Los Angeles, the 51-mile Los Angeles River
represents little more than a joke. Journalists have often written that the Los Angeles River is where shopping carts go to die.
Similarly, the river is best known for its role as a site for thrilling action
scenes from Hollywood movies such as Them,
Grease, and Terminator 2, not as a waterway. But the river's
history runs deep; much deeper than the paltry flows that now sporadically
occupy the concrete channel. The river's flows are directly responsible for the
growth of Los Angeles,
the same growth that ultimately led to the river's destruction. Recently there
has been a renewed interest in revitalizing the river. The movement hopes to
turn the river into a source of pride and recreation for Angelenos.
But, the process has proved arduous as the fragmentation that resulted from the
growth of the city now stands in the way of its
recombination. This paper seeks to understand what the process of river
revitalization reveals about the history of fragmentation in the Los Angeles basin, as
well as what it can illuminate about the future of planning in a divided
region.
Mary Katherine Baumann (BMC) “East Palo Alto: The Viability of a Minority-Dominated City
in Silicon Valley”
Imogene Berry (BMC) “Whose Space Is it? The
Transformation of Public Spaces in the Capital Cities of Washington,
D.C. and London
into National Public Space through Large National Protests”
Symbolic backgrounds enhance the effectiveness of
protests. The Lincoln Memorial behind Dr. Rev. Martin Luther King, Jr., adds to
the monumentality of his speech. Protests, in return, can have an effect on
their environment. This thesis attempts to understand particularly how national
protests transform capital city public space into national public space. The
transformation takes place because of tensions in a protest are affected by
crucial issues of legitimacy (political and spatial), success (literal and
symbolic), and representation (amount and tone). The tension occurs physically
between the space and large numbers of protesters, symbolically through actions
such as marching away from houses of government representing the state, and
organizationally trough the negotiations between protesters and authorities. Symbolizing the democratic tension
between the power of the people and the power of the state, such tensions in
protests allow the national identity of public spaces in capital cities to ho heightened to the point that the spaces become national
public space – space where large groups
of national citizens may gather at one time.
Political legitimacy comes from the legality and
historical precedence of a protest. Spatial legitimacy is determined by how
much the organizers work with authorities to find protest venues acceptable to
both parties. Literal success is the concrete achievement 0£ the protestts
immediate goal, whereas symbolic success is the impression upon observers of
how important the protested issue is. Representation of the protest influences
its symbolic success by controlling what and how much of it the public sees.
The ease studies of the March on Washington
for Jobs and Freedom on 2S August 1963 and the London Anti-War Protest on 15
February 2003 applied the framework to transform the spaces they used into
national public space.
Ted Burgwyn (HC) “Providing Security in the
City of Brotherly Love: an Analysis of the Restructuring of Policing in Philadelphia and its
Consequences”
The most profound change that
has occurred in policing over the past fifty years was characterized by Bayley and Shearing in 2001 as the "restructuring of
modern policing." While this
restructuring involves many different aspects, the one that could potentially
have the biggest impact is the growing influence of the private security
industry in the realm of policing. This paper describes the history and the
socio-political factors that have contributed to the restructuring of policing
and the changing roles 9f both the public and the private sectors as
they relate to security provision. The main purpose is to evaluate the
consequences restructuring has had on both the quality of security provision in
general and the rights of individual citizens. Many academics believe that the
lack of an effective mechanism of accountability for private security guards,
as well as the liability issues that arise as private and public sectors
interact within the business of policing, means that restructuring will have a
negative impact on the city. Some even believe that restructuring is creating a
"widening net of social control, "as increased interaction between
public and private providers of security leads to invasions of privacy and
individual liberties. Using Philadelphia
as a case study the argument put forth in this paper goes contrary to the
received academic opinion. In my view, restructuring is having only a limited
effect on both the public police and the rest of the city 's
population. Contrary to what is commonly found in the literature, the effects
of restructuring in Philadelphia
have, for the most part, been positive. The city has indeed benefitted
from whatever restructuring has taken place; given the continuation and
development of current policy, benefits will accrue in the near future.
Melissa Cook (BMC) “Small Cities and the Construction of Metropolitan Los Angeles”
Alexander Craig (HC) “Hispanics in the Chicago Economy: An Analysis of the Earnings
Determination of Chicano and Puerto Rican Males”
The rapid growth of the Hispanic population in recent
years raises many questions about their disadvantaged economic standing in the United States
and the differences in economic standing between Hispanic subgroups. In this
thesis, I analyze the economic standing of Chicano and Puerto Rican males in Chicago, as defined
through earnings. To this end, I examine the historical experiences of both
groups in the city before turning to an analysis of their relative economic
standing. Using aggregated census tract-level data from 1980 to 2000, the
results indicate that earnings determinants are different for the two groups.
Consistent with prior economic theory, schooling is important in determining
earnings for both Chicano and Puerto Rican males, although the rate of return
of schooling is greater for Puerto Ricans than it is for Chicanos. The different
effects of English proficiency on the earnings of Chicano and Puerto Ricans are
particularly puzzling. I argue that differences in the determination of
earnings account for some, but not all, of the earnings disparity between the
two groups. In combination with an examination of the historical conditions of
each group, however, the economic analysis of earnings determination presented
in this thesis is important for understanding the earnings disparity between
Chicano and Puerto Rican males in Chicago
and their relative economic standing in the city.
Jessica Elton (HC) Contending with Privileged Influx:
Lessons from Boston’s
Mission Hill
Gentrification occurs in disinvested urban
neighborhoods around the world.
Individuals with incomes higher than the majority of the existing
population rent or buy property, upgrade the buildings, and attract further
investment. City governments may
actively encourage gentrification because cities benefit from the increase in
expendable income and enhanced tax base.
Yet, there are critical negative impacts of gentrification: property
values often increase, pricing existing residents out of their homes. While some types of change are necessary for
a neighborhood’s perpetuation and development, gentrification is often more
harmful than helpful to the existing local community.
What
can neighborhood communities do to minimize the displacement of existing
residents while encouraging change that improves quality of life in the
neighborhood? This thesis examines
strategies employed to such ends by actors in the Mission Hill neighborhood of Boston, where the
expansion of nearby universities and hospitals coupled with increased real
estate speculation threaten the endurance of a racially diverse, low to
moderate-income community. Actors
implement a variety of tactics to minimize displacement of existing residents
in Mission Hill. Several community
groups develop subsidized housing for low to moderate-income people, while
another organization takes part in the licensing and permitting processes to
challenge development by institutions and real estate speculators that is
unwanted by the community. Other groups
transcend the physical scale of the neighborhood in their methods by organizing
tenants in multi-neighborhood districts so that tenants can negotiate
effectively with landlords regarding rent increases,
and by promoting policies such as section 8 and rent control. The case of Mission Hill suggests that
community strategies that contend with gentrification on a local level can
stall unwanted trends. Still, policies
that compensate for the inability of the market to provide affordable housing
are critical to ensuring the longevity of thriving, low to moderate-income
urban communities.
Lila Garrott (BMC) “Papal (E)state: An Examination of the Attitudes of the Renaissance
Papacy toward Rome and the Vatican as
Expressed Through Building Projects”
This
thesis is a discussion of the building projects initiated in the Vatican City and in Rome
by the Renaissance popes between 1480 and 1520. The popes were successful in
completely rebuilding the Vatican City and
much of the Vatican quarter of Rome, but several
of their projects in the city of Rome
itself fell through or were forcibly abandoned. Why did the popes have such
control over the area surrounding the Vatican, and only intermittent or
sporadic control over the rest of the city, of which they were the ruling
princes? The paper hypothesizes that the papal inability to maintain complete
control over the city of Rome outside the Vatican quarter comes from the
attitude on the part of the popes that both Rome and the Vatican were portions
of their private estates, to be run as estates are run, and to be run
especially for the benefit of the estate holder. This worked in the Vatican complex,
but eventually it did not work in the city of Rome, which contained many people who were
not directly associated with the papacy and which had many complicated needs
which were not met by the attitude of estate management.
The paper traces this attitude
of Rome as a private papal estate beginning with its inception by Nicholas V
(1447-4455), continuing with its elaboration by his successors, the climax of
papal control in the reign of Julius 11(1503-1513), the gradual loss of papal
control by Julius' successor, Leo X (1513-23), and the catastrophic loss of
even the ability to build by Leo's successor, Clement VII (1523-34). It then
discusses how revision of this attitude was necessary for the regaining of some
control over the city by Clement's successor, Paul
111(1534-49), and how this revised attitude paved the way for the appearance of
later, successful papal planning of the entire city.
Emily Melia Grigg-Saito (BMC)
“Corporate Redevelopment and Ideas of Monumentality:The Shiodome Site, Roppongi Hills and their Place in Tokyo’s Polycentralization
Policies”
Motivated by a desire for global competitiveness as
well as by the severe overcrowding that has long been part of the lifestyle of
Tokyo’s inhabitants, the Tokyo Metropolitan Government’s Urban Planning Bureau
puts forth plans for decentralization and the creation of a circular
“megalopolis” with various subcultural nodes,
resembling a connected circle of cities surrounded by ample green space. In the year 2003, two major corporate
redevelopments have been completed: the Roppongi Hillls complex in the heart of the City and the Shiodome site, at the proposed southern node of Tokyo Bay.
Looking at these sites through the lens of the Tokyo Government’s
decentralization policies provides possible frameworks for successful (or not
so successful ) future developments. Having historically relied on land
readjustment as a way of controlling widespread urban sprawl, Tokyo is now
pursuing a policy of deconcentration; whether or not deconcentration is the best way to deal with Tokyo’s sprawl
can be explored by how these two sites, one privately acquired and developed,
and the other supported by the municipal government, fit into the urban fabric
of Tokyo. While creating a number of subcentral nodes
throughout the metropolitan area may take pressure off the center city,
something must be done to address the decreasing number of residents in the
inner core.
Shah Aashna Hossain (BMC)
“Representations of London
in Ethnic Film”
Karen Jenks (BMC)
“Musicality and Mutability: An Examination of Relationships between
Complementary Concert Halls”
Major
cities are characterized, in part, by their cultural and entertainment
institutions: in most cases, each city contains one of each building; one
baseball stadium, one art museum, one convention center. These buildings have
command over all the events that need these specific spaces. What happens,
then, when there are two buildings for one cultural function? This is played
out in the cultural dynamics of New York City and
Philadelphia.
Both cities have two fully functioning concert halls: Carnegie Hall and Avery
Fisher Hall in New York, and the Academy of Music
and the Kimmel Center
in Philadelphia.
What are the relationships between the older and newer buildings? How can we
measure the success of the newer halls? And finally, what were the original
administrative reasons for building the new concert halls, and have these
managerial decisions been successful in creating halls that measure up to their
predecessors? These questions, while important, are becoming even more
pertinent with the current discussions between the administrations of Carnegie
Hall and Avery Fisher Hall about the home of the New York Philharmonic.
Studying the actions that New York and Philadelphia have taken
can help other cities when the time comes for old concert halls to be renovated
or even replaced by new ones.
Emily Kahoe (BMC) “A Gallon of
Milk Weighs Eight Pounds: Toward Greater Community Food Security Though
Removing Geographic Barriers to Food Access”
The problems of contemporary
urban food systems are replete with stories of the underserved: those who do
not have access to quality food, fair prices, or adequate transportation to get
their food home. These factors are barriers to food security, which is defined
as having access to nutritionally adequate and culturally appropriate food, as
well as the financial and intellectual resources to purchase and prepare it. As
the food retail industry has centralized similar to other industries, supermarkets
have become fewer and far between, spreading out to the suburbs, leaving the
city behind.
Low income, a lower level of
car access, and the state of food retail in inner city
Philadelphia
needs to change to meet the food needs of everyone. This thesis argues that
food retail can learn from innovations made in the geography of food
distribution by three non-profit concerned with providing better food access to
their communities. By comparing the three models - a Mobile Market in Oakland,
SHARE buying club, and The Food Trust's Farmers' Markets, both [n Philadelphia
-- examining what they are doing well, and what they each value most, this
paper uncovers cultural and social motivations in the establishment of food
retail places, a component of food and eating that is often overlooked by
pragmatic, policy-oriented studies of food security scholars. By seeing our
food systems as reflective of the people that they feed, and of the social and
cultural tendencies of these people, food retail can grow through seeking to
meet all the needs of its target population food needs as well as the need for a
community space with multiple uses.
Caleb Linville (HC) “Redesign of Neighborhood Space in South Philadelphia”
Mara J. Marina
(BMC) “Multi-Purpose
to Sport Specific: Urban Change, Sports Culture and Stadium Trends in Philadelphia”
Over
the last century, stadiums have changed in regard to urban change and sports
culture. These changes include location, size, design, users, and amenities
among many more. Stadium change is influenced by both national trends and local
particularities. Philadelphia
stands as an example for these changes.
In the first half of the Twentieth century, Philadelphia has
implemented stadium trends that have become the standard for other cities. Shibe Park
built in 1909 in North Philadelphia. was the first steel baseball facility in America. Shibe
Park became a paradigm
for planners. policymakers owners, and architects on a
national level during the first half of the twentieth century because of its
unique and cutting edge design. However, as suburbanization and
decentralization and other local particularities drove people out of the
neighborhood surrounding the ballpark, leaders realized that North
Philadelphia was not a prime location and a new site should be
discussed. Also. the 1960’s
marked a decade of the multi-purpose stadium, a design that provided for
football, baseball. and
a multitude of other events. A shift occurred. The Philadelphia stadium no longer had such
influence over urban change. Veterans Stadium, constructed in 1971, was the new
multi-purpose stadium built in a non-central south location. This stadium was a
product of both the desire to move away from North
Philadelphia and follow the ideals of new stadiums in other
cities. Like the majority of stadiums before it, Veteran’s stadium experienced
a decline in popularity over time.
With the opening of Baltimore’s
Oriole Park
at Camden Yards in 1992 and the era of neo-traditionalist stadiums in
the central business district, Philadelphia
chose to abandon Veterans Stadium for two new sport specific stadiums. Philadelphia is a particular case to
recent stadium trends, because even though the two new stadiums have followed
design trends, they abandoned the contemporary model to move back into the
central business district. Instead, the new stadiums will remain in the
same southern location because of neighborhood resistance and a lack of funding
along with the desirability of this location.
Thatcher Mines (HC) “The
Military and Americorps: Race, Recruiting and the
Realities of National Service”
This thesis analyzes the racial
make-up and the recruiting strategies aimed to create a diverse staff within
the context of two different aspects of US national service, the military,
(particularly the Army), and AmeriCorps. It compares
the advertisement campaigns that both organizations have developed to target
non-white groups, its reflection in the actual make-up of the two
organizations, and finally an alternative analysis examining the utilization of
promoted job training and educational opportunities by service people
themselves.
Although these two organizations
differ greatly in mission, size, and funding, in different ways they both work
to foster racial diversity. By looking at the history, structure, policy,
demographics and recruiting strategies of both organizations in the context of
changing racial demographic trends I show that though AmenCorps
is often perceived as a more racially diverse institution, the military has
uniformly higher statistical racial integration within its individual branches.
In chapter one I argue
that the military's success in generating racially integrated spaces throughout
the Army, Navy, and Air Force comes from the military's research driven
micro-management of recruiting made possible by high levels of funding. Whereas Americorps,
as discussed in chapter 2, admirable discourse and institutional support
of racial diversity within service as a tool for social change adresss interpersonal racial integration, but fails to
create comparable statistical diversity across all memberprograms.
Each section is divided into subsections on structure, policy, demographics,
recruiting and an analysis of actual recruiting materials.
Chapter 3 synthesizes the common
findings of the previous two chapters to discuss the highly similar incentives
offered by each respective institution in exchange for service. Low utilization
of educational benefits, and the questionably applicability of vocational and
job training skills in greater society lead me to conclude that the military
and AmeriCorps, in potentially racialized
ways, function as a secondary and therefore lesser, path to higher education
and the job market.
I conclude by stressing the need for
further research into disparities between expectations of service members for
upward mobility through education, vocational and job training as benefits of
service, and the realities that they face. Particular attention would ideally
be paid to data which would confirm preliminary indicators of particularly racialized patterns.
Emily Moos
(BMC) “From Glen to Glass: An Exploration of Urban Renewal Planning in Downtown
Hartford and
its Regional Repercussions”
In 1868, Mark Twain,
famous American author and Hartford, Connecticut dweller described the city of Hartford:
"Everywhere the eye turns is blessed with a vision of refreshing green.
You do not know what beauty is if you have not been here" (A ira 1868). However, as the post-World War years came
into focus, so did a less green, less picturesque city of Hartford. Like many other American cities in
the mid-twentieth century, Hartford
sought to beautify and revitalize its downtown through the process of urban
renewal. However, unlike many other
cities, Hartford's
efforts at renewal, an exhibit of "pure planning' served not to create a
vibrant social space downtown, but rather to visually and economically bolster
its identity as corporate backdrop. In my thesis, I will use the first big urban
renewal project, Constitution Plaza, as my guide to critique Hartford planning from its early stages and
characterize the forces driving it. I ultimately link the city's planning
process to the harsh realities of its lifeless downtown and worsening alienation
from its surrounding region.
Laura Smoot “Whose Streets?
Explaining 40 Years of Redevelopment and Gentrification in University
City, Philadelphia”
As the city's largest employer, and an
institution with considerable investment and sincere interest in the vitality
of its surrounding communities and neighborhoods, the University
of Pennsylvania has had a large role
in sculpting a large section of West Philadelphia known as University City. Yet almost any conversation
with people who live or work in University
City reveals that there are deep divisions and real
tensions in the relationship between Penn students and administrators with many
non-Penn residents and communities.
Part of this division and tension is related
to the university's facilitation of' gentrification that is currently changing
some neighborhoods and communities in University
City. However,
the divergent goals and power imbalances implicit iii the conflicts about
gentrification are rooted in University City's histories of the movement of
people, movement of capital, and the creation and destruction of space. These
histories are in turn bound to larger historical processes like
suburbanization.
Guided by
interviews and other research. this thesis
project attempts to some of these
histories and conflicts. The way forward for University City depends on w'hat the various actors make of their pasts, so the aim of this project is an understanding that
can help to create more democraatic urban planning in
a shared city.
Sonam Tamang
(BMC)”Philadelphia
on Film: Mainstream and Mainstream Representations of Gender, Race and Class”
This thesis takes a look at
mainstream and non-mainstream representations of Gender, Race and Class in Philadelphia films.
Chapter One looks a~ seven mainstream films while
chapter two looks at three independent films and five advocacy and documentary
films. Looking at films as a rich source of discourse on gender, race and
class, this thesis compares the mediums of mainstream filmmaking and
non-mainstream filmmaking. In studying both non-mainstream and mainstream films
and exploring their differences and similarities, a clearer and well-rounded
understanding of the city's image can be gained.
Junette Teng
(BMC) “’Star-chitects’: The Commodification
of Frank Gehry and Rem Koolhaas”
Architecture has been utilized
for centuries as a means to express power whether politicallv
or economically. Recently, there seems
to be a growing modern trend of' commissioning projects by renowned architects
because of their reputation and name. In a sense, this "brand-naming"
began much earlier with architects such as Frank Lloyd \Vriuht
and Le Corbusier and has continued with contemporaries such as Frank Gehry and Rem Koolhaas.
But there is a distinction between the architects of our past and of today
-what may have begun as elitist is now pop culture. Certain "star"
architects today are being commodified as a result of key
commissions from powerful patrons and clients, the Pritzker
Prize, media manipulation. consumer marketing and the
world of fashion Their names have
dispersed globally by these means, creating the phenomenon of the "star-chitect."
This thesis uses the architects Frank Gehry and Rem Koolhaas
as case-studies in how architects become "brand-name" commodities
through commissions that have received worldwide and spawned the spread of'
their "star-chitect" status. It is largely
the clients for these architects and how ehanges in
urban functions, policies. and the quality of' urban
life have affected our perceptions on the built environment here in the United States and Europe.
The architects’ collaborations with the Guggenheim Foundation are vital
to their rise to fame. In a sense, the
Guggenheim itself has become a priceless commodity associated with city
revitalization with the help of these star architecte.
In addition, this thesis discusses other tools in architectural brand-naming. In the case of Gehry,
his stints in marketed furniture design as well as a recent partnership with
Fossil watches have consumers associating him with the mark of celebrity. Koolhaas’ alternate route lies in
his partnership with the fashion name-brand Prada, desiging anti-flagship epicenter stores and theorizing on
shopping.
Jennifer Ward (HC) “Selling the City: Preserving and Producing Memory”
Examining preservation activities in central Philadelphia's historic
society Hill and Independence Hall district highlight the changing functions,
ideals, and practices of preservation in the last two centuries. This thesis
demonstrates the diverse roles that preservation has been able to fulfill for
the city of Philadelphia
and the ways in which it has shaped historical memory. It argues that the
various approaches in preservation have combined to preserve and manufacture
the historic image fundamental to Philadelphia's
identity.
Defined by methods and motivations for preservation,
three periods stand out. Specifically, Chapter one examines nineteenth century
preservation efforts that save Independence Hall and use it to manufacture and
celebrate a common American identity. Chapter two investigates why the
preservation movement evolves to include restoration projects and eventually
becomes a model for urban renewal in postwar plans for Society Hill. Historic
preservation undergoes its final development as the Bicentennial approaches.
Chapter three analyzes the incorporation of new construction into the realm of
historic preservation and its role in the alteration and production of memory.
Ultimately, my thesis will show that the selective and discriminative processes
of preservation have provided us with a marketable and restricted
interpretation of
history in
the center of Philadelphia
that has been complimented by new construction.
Bethanne Wilson (BMC) “It Was all Greek to them: Nicholas Biddle, Benjamin Henry
Latrobe and the Greek Revival in Philadelphia”
The Greek Revival in Philadelphia, which
occurred in the early to mid `1830s, was an attempt by early Americans to
develop an architectural style for the young country. Philadelphia was the most prosperous city in
the country at the time, and the “birthplace of democracy.” It was not unusual for it to be linked with Athens, the great birthplace of ancient democracy, and it was
looked at as an example of architecture for the country. However, looking at the writings of Nicholas
Biddle and Benjamin Henry Latrobe, two important proponents of the movement in Philadelphia, in
conjunction with the buildings with which they were involved, a more complete understanding
fo the ideals behind the
movement can be obtained. Biddle’s ideals of the American citizen and Latrobe’s
theories on the production of great architecture under democracy show that they
were looking to Greece as a
glorious model and also with expectation that America
could protect its freedom unlike Greece.
However, factors such as Biddle’s
disregard for function in his building as well as political motivations of
opponents, such as Andrew Jackson, who opposed Biddle’s roele
as president of the Second Bank of the United States, would ultimately cause
negative associations of the power of the wealthy with the Greek Revival. In
this way, the Greek Revival in Philadelphia came to carry associations
beyond glories of American democracy.
Linda Wisniewski (BMC)
“Housing in Philadelphia, 1890-1920: Apartment
Houses for a ‘City of Homes’”
The dominance of the
"morally desirable" single-family dwelling in Philadelphia in the late nineteenth century
distinguished the city from other urban areas where multi-family dwellings were
an economic necessity for residents. The first chapter will discuss the
validity of this nickname by looking at the factors that enabled the
construction of single-family dwellings. Residential and business directories
as well as census data from 1900 and 1920 demonstrate that Philadelphia's reputation as a "city of
homes" was partly a perception that overshadowed an increasing population
of hotels and apartment houses. The second chapter will discuss the growth of
hotels and apartment houses in Philadelphia
as indicated in these sources. Where were they located and who lived in them?
The development of apartment housing in Philadelphia,
especially in the neighborhoods depended upon the same segregating forces that
enabled the development of the single-family dwelling. In the end residents of
these multi-family dwellings were in transitional phases of their lives where
he single-family
dwelling would not have been
suitable.
Sylvia Yoo (HC) “Behind the Scenes: A Look into the
Decentralization Process of the City of Los
Angeles and the Future of Downtown”
The
sprawl of Los Angeles is unlike any city in the United States.
Economic growth and changes, political power shifts, and the development of
convenient transportation have all helped to shape the landscape of the City of
Los Angeles. One factor directly affects another, causing
the sprawl and fragmentation that is Los
Angeles today. While most urban revitalization
projects help to recentralize the city, Los
Angeles has had a history of failures with their
revitalization project. How do the current
revitalization projects differ from the past, and do they provide insight to
the future of Downtown Los Angeles?
Nicole Zachary (BMC)
“Marketing Heritage: Sustaining Images of Community in Vermont”
Heritage is a cultural product that is a necessity to
the sustained economic and cultural success of communities in Vermont. With its picturesque beauties and
putative "small town America"
reputation
Vermont
relies heavily on images of heritage not only for identity,,
but also for income through the tourism industry. This study explores the benefits and
drawbacks of marketing an image of a community with the aim of creating a heritage-based tourissm
market. It also explores ways in which the implementation of heritage tourism
marketing strategies can affect the public spaces and social fabric of a
community in positive and negative ways.
Through the study of two towns in Vermont -- one with an established heritage tourism base and community planning
focus, and one which is in the early stages of revitalization and tourism
planning -- I will examine ways in which the celebration of heritage can foster
social and economic benefits both directly and indirectly. This study is important
to the continued support of local heritage and sustainable development through
community, involvement in planning. A marketable image that remains as true to
a communities actual heritage that which they define
for themselves and perceive to be authentic as possible will be the most
effective tool in creating an environment which is sustainable as both a
tourist destination and a cohesive community