Using Master Calendar to Publicize Events: Hints from College Communications

Entering your event in the Master Calendar, the College's online events listing, is one of the most important things you can do to let people know about your event. Feed from the events calendar appears on the Web gateway pages for students, faculty, and staff, and the Communications Office relies heavily on the calendar when it selects events to highlight on the BMC website.

To submit an event to the calendar, go to Virtual EMS, the College's room-reservation system. You must establish an account on Virtual EMS to use the system; to do so, mouse over the "My Account" tab and select "Create An Account."

Once you have established an account and logged in, go to the "Reservations" link, click on "Room Request," and fill out the Web form.

Tips for using the calendar as a publicity tool:

Prioritize Information

Make sure the most important information about the event—that is, what is most likely to attract people—is in the "Event Name" box. For instance, if your organization is sponsoring a well-known performer, the performer's name, not the name of the sponsoring organization, should be entered in the "Event Name" field.

Provide a Description of the Event

Whether you use the online calendar or make your reservation by phone or e-mail, be sure to provide a brief description for readers of the calendar. People who don't recognize the name of a speaker might still be interested in a lecture after reading a sentence or two about the topic.

Link to Further Information

If there's a Web page that gives more information about your event, copy its URL into the "Event description" or "Additional Information" box. Remember to type the whole URL (for example: http://www.brynmawr.edu/genderconference.shtml).

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