Bryn Mawr has a lively presence on social media sites, including Facebook, Twitter, YouTube, Instagram, and Flickr. The College’s pages or profiles on these social media sites are considered official College communications and are maintained by the College Communications Office.
Social media tools extend Bryn Mawr’s reach and influence online by connecting and building relationships with and among key audiences. They allow Bryn Mawr to share news from campus and, more importantly, to hear directly from alumnae/i, current and future students, and other members of the broader Bryn Mawr College community about what matters to them. This conversational aspect of social media distinguishes it from other types of institutional communications.
The College’s goals in using social media include: