Be respectful. Because social media encourage conversation, disagreements are inevitable. Keep your comments appropriate and polite. Do not say anything online that you would not say in person. Ask the Communications Office for advice on handling sensitive issues and topics.
Remember your role. Do not use the College’s official social media channels to express your personal opinions or positions on controversial issues, especially elections. Raising issues in order to stimulate discussion is perfectly fine, but don’t take a position unless it is consonant with a position officially enunciated by the College. Keep in mind that you are acting on the College’s behalf.
Be timely. Answer questions promptly. If you are unable to answer a question, respond to acknowledge that you’ve received the question and will respond soon. Assign responsibility for monitoring your social-media presence.
Be thoughtful. Remember that everything online is public and can “live” forever. Whatever you post on a social-media site immediately becomes public information and can be circulated beyond the original site, even after you have deleted it.
Be transparent. Make sure your account’s institutional affiliation is clearly stated in the account profile. Discuss with your supervisor the circumstances in which you are empowered to respond directly to users and when you may need approval.
Correct mistakes promptly. Mistakes or misinformation are inevitable (e.g., the start time or location of an event you’ve promoted changes). Send a correction as soon as possible and note that it’s a correction. Include an apology if appropriate.
Individuals who maintain social media accounts that use the College’s name or identity in ways that do not comply with these policies do so at their own risk and without support from the College. It is important to remember that even if you are maintaining unofficial social media accounts, any use of the College’s electronic resources, including its computers, servers, and networks, is governed by the Acceptable Use Policy of the Information Services Department.