POSITION TITLE: Associate Director of Annual Giving - Parent and Leadership Giving Programs
The Associate Director will report to the Director of Annual Giving to develop and implement fundraising strategies in support of Bryn Mawr Fund goals for parent and alumnae leadership donors.
- Manage parent giving with a particular emphasis on leadership gifts. Develop benefits, activities, and events geared to engage parents, increase the number of parent donors, and attract and cultivate parent leadership donors. Work in partnership with Stewardship, Research, Major Gifts, and Campaign staff to identify major gift prospects, and move them up the pipeline.
- Conduct research and analysis of parent giving to develop a clear case for giving and to strategically plan and implement cultivation, solicitation and stewardship of parent donors to the Bryn Mawr Fund.
- Maintain a Leadership Giving prospect portfolio with the desired outcome of 80 targeted visits with parent and alumnae leadership prospects and donors on an annual basis. Prepare appropriate written follow-up and tracking of solicitation outcomes.
- Launch a re-envisioned Parents’ Council with a primary focus on fundraising. Provide staff support to include recruiting, training and tasking Council members to support our efforts of parent giving and engagement. Organize one to two Parents’ Council meetings / special events annually. Identify, recruit, and train all parent volunteers and oversee peer cultivation and solicitations.
- Coordinate with the Director of Research, Director of Annual Giving and Director of Major Gifts to ensure all leadership parent prospects are assigned to gift officers, and ensure solicitation efforts are coordinated for Bryn Mawr Fund and restricted efforts.
- Assist in the development of communications strategies related to parents, including social media outputs of Facebook, linked in, and web content.
- Work in partnership with Development Operations to oversee the implementation of parent data for timely and accurate identification of parent leadership prospects.
- Manage cultivation of parents through campus events and multiple off-campus gatherings. This includes Family Weekend, regional receptions, Presidential events, Move-In-Day, and events for newly admitted students and their families.
- Work across campus with representatives from the Dean of Students’, Admissions, and Career Development Offices to best utilize engagement, outreach and communications with parents.
SCOPE AND COMPLEXITY:
- Specific direction: Is responsible and works with a sense of urgency; plans and arranges own work in an organized, assertive, and proactive way; accomplishes assigned objectives in a timely fashion; uses a wide range of procedures; refers unusual or situations to the Director.
- Work is subject to a general overview.
- Errors result in loss of time, money, and may affect the reputation of the department and the College.
- Basic research analysis in performance of duties.
- Access to confidential gift and donor records.
- Frequent exposure to deadlines.
SKILLS, ABILITIES, EXPERIENCE AND EDUCATION
- Bachelor’s degree required.
- Three to five years in direct fundraising, preferably in a college or university setting.
- Experience working with an annual fund program and/or parents program preferred.
- Volunteer management experience essential.
- Experience in analyzing data and creating fundraising strategies.
- Travel expected and possession of a valid U.S. driver’s license required.
- Strong interpersonal skills and excellent organizational, oral and written communication skills.
- Ability to multitask, prioritize, and plan events.
- Knowledge of computer programs and databases, Excel, and Word.
- Occasional night and weekend work required.