POSITION TITLE: Senior Associate Director of Annual Giving - Parent and Young Alumnae Programs
The Senior Associate Director will report to the Director of Annual Giving to develop and implement fundraising strategies in support of Bryn Mawr Fund goals for parent and young alumnae constituency groups.
- Create and implement fundraising strategies for the first fifteen undergraduate alumnae classes in support of reunion and class giving goals. Analyze results and build on prior years’ success to increase participation and leadership giving.
- Assume leadership of the Graduates Of the Last Decade (G.O.L.D.) program aimed at increasing young alumnae participation and engagement with the College.
- Staff liaison for the G.O.L.D. steering committee. Oversee recruitment and committee activities including meetings and conference calls. Provide information and strategies to help these volunteers support our efforts of growing engagement and giving within the G.O.L.D. alumnae classes.
- Ensure a web presence for the G.O.L.D. program through the College website and the G.O.L.D. Facebook fan page.
- In partnership with the Alumnae Association, help organize campus, regional, and national networking events to expand the visibility of the G.O.L.D. program and post G.O.L.D. alumnae to increase engagement and acknowledge donor support.
- Work in partnership with Associate Director of Reunion Giving to develop and manage fundraising strategies for the 5th, 10th, 15th Reunion classes. Focus on targeted class communications and strategies to meet reunion class goals including envisioning and promoting special challenges that may occur. Manage volunteers and committees in classes where volunteers are actively willing to participate (recruitment, training and outreach).
- Work with post G.O.L.D. alumnae classes to build on giving momentum established in the G.O.L.D years. Engage and manage class chairs to be effective peer fundraisers in classes where we have active volunteer interest and outreach.
- Manage Parent giving with a particular emphasis on leadership giving. Develop benefits, activities, and events geared to attract and cultivate parent leadership donors. Work in partnership with Stewardship, Research, Major Gifts, and Campaign staff to identify major gift prospects, and move them up the pipeline.
- Launch a re-envisioned Parents’ Council and provide staff support including recruiting, training and tasking Council members to support our efforts of parent giving and engagement; organize one to two Parents’ Council meetings / special events annually.
- Maintain a Leadership Giving prospect portfolio with the desired outcome of targeted visits with parent and young alumnae prospects and donors. Prepare appropriate written follow-up and tracking of solicitation outcomes.
SKILLS, ABILITIES, EXPERIENCE AND EDUCATION
- Bachelor’s degree required.
- Three to five years in direct fundraising, preferably in a college or university setting.
- Experience working with an annual fund program and/or parents program preferred.
- Volunteer management experience recommended.
- Experience in analyzing data and creating fundraising strategies.
- Travel expected and possession of a valid U.S. driver’s license required.
- Excellent written and oral communication skills.
- Superior interpersonal skills; ability to multitask, prioritize, and plan events.
- Knowledge of computer programs and databases, Excel, and Word.
- Occasional night and weekend work required.