Real Estate Advertisements

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Maps of Development Areas

Early Projects by McClatchy

Pictures of the John McClatchy Building

 

John McClatchy's advertisements as found in the Philadelphia Inquirer's Sunday Real Estate Section as archived on microfilm (which can be found at the University of Pennsylvania's Van Pelt Library) are listed by year below:

 

Advertisements by Year

1918

(Germantown)

1921

(69th St.)

1922

(Cynwyd, Landsdowne, 69th St., Germantown)

1923

(69th St., Germantown)

1924

(69th St., Germantown, the Arboretum)

1925

(69th St., Overbrook)

1926

(Overbrook, 69th St., Ardmore)

1927

(69th St, Bala Cynwyd)

1928

(69th St.)

1929

(69th St.)

Summary:

It looks as though John McClatchy built houses mainly for the upper-middle classes, but also created some developments that were more affordable for the average middle-class individual or family. He chose to advertise all of his homes by emphasizing their affordability and modern conveniences, such as a garage. He also put great effort into showing how close each of his developments were to public transportation, making them even more desirable to those who did not own their own automobile. From the illustrations in his ads it looks as though he began with the more modest homes and by 1929 he had moved into the more expensive market. His emphasis on transportation remained constant, though.