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Maps as tools
of empire and cultural objects
The
development of modern cartographic methods is only a part of the story
of maps in early modern Europe. Maps shaped European awareness of the
physical layout of the continents and of Europe's place among them, and
visually represented the global reach of European power, as with this
arresting image of Columbus presenting the world. Maps were also practical
tools of empire. They marked claims to territory, spurred exploration
of unknown lands, and attracted potential investors and settlers to overseas
ventures. Maps and atlases became desirable consumer
items; they fed people's appetite for information about the strange new lands
and, when prominently displayed in someone's
home or office, attested to the owner's education and cosmopolitan tastes.
Amsterdam was the center of map production during most of the period
covered by this exhibition. By the early 1600s the Dutch city was becoming
the financial hub for European overseas trade, with the newly opened Amsterdam
Bourse attracting merchants from across Europe and beyond, as this illustration
from the 1611 city history suggests. Amsterdam was also a cultural center
where some of Europe's best artists, engravers and printers were available
to translate the explorers' and traders' geographical knowledge into stunningly
attractive maps and town views, known as bird's eye views. Most of the
maps and views shown in this exhibition were either produced by Dutch
craftsmen or influenced by them. Dutch and other European maps and views
of Asia, Africa and the Americas were more than exercises in cartography;
they were also cultural documents that promoted particular ways of thinking
about distant peoples and places. How these ways of thinking varied from
region to region and how they changed over time is the subject of the
rest of the exhibition.
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