"Fordism and the History of Television Advertising"

As a generic form, the television commercial emerged from a web of interlocking debates about persuasion, visuality, and consumer desire taking place among American advertising and broadcasting professionals in the decade following the second World War. Using archived materials as well as trade press and video sources, I assess the extent to which these debates channeled aspects of the postwar national economic program, particularly the relations of work and consumption that would come to be known as "Fordism," and translated them into aesthetic conventions.

This research is funded by a Stephen Charney Vladeck Fellowship in Labor History from NYU.

Anna McCarthy
Assistant Professor
Department of Cinema Studies
New York University

On sabbatical Fall 2001-Spring 2002

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