Bryn Mawr has a lively presence on social media sites, including Facebook, Twitter, YouTube, Instagram, and LinkedIn. These College profiles are considered official College communications and are maintained by the College Communications Office.
Social media tools extend Bryn Mawr’s reach and influence online by connecting and building relationships with and among key audiences. They allow Bryn Mawr to share news from campus and, more importantly, to hear directly from alumnae/i, current and future students, and other members of the broader Bryn Mawr College community about what matters to them. This conversational aspect of social media distinguishes it from other types of institutional communications.
The College’s goals in using social media include:
- Listening to our audiences and learning what they care about.
- Sharing information and news about the College.
- Helping students (future and current) and alumnae/i connect with each other as well as with Bryn Mawr.
- Raising awareness of the Bryn Mawr College by encouraging its audience to share their enthusiasm for the College with members of their social networks.
Want to start an account?
If you are considering starting a social media account on behalf of an office, department, or program of the College, please notify Social Media and Community Manager Diana Campeggio in College Communications office. She will discuss your communication goals with you, offer insight into how social media can contribute to achieving those goals, and advise you on conceiving and implementing a strategy for social media.