This is a concise and practical guide that provides information on rules, best practices, and style when adding and editing content on the College's public website. Our goal is to be clear, informative, and consistent when communicating via our website.
Questions? Email Christian Zavisca in Communications.
When publishing on Bryn Mawr's website, please use a voice consistent with the institution overall.
- College, The
- Names and Degrees (Students, Alumnae/i, Faculty, etc.)
- Exclamation Points: Avoid
- Underline: Avoid
Bryn Mawr uses AP guidelines, including the commonly used guidelines below.
- Academic Departments (Capitalization)
- Serial/Oxford Comma
- Calendar References and Abbreviations (Days/Months)
- Time of Day
- Titles (Composition)
When publishing on Bryn Mawr's website, please use the formatting styles consistent with the overall site.
Academic department names are capitalized when referring specifically to the department, not to the subject matter.
Department of Geology. But: The geology department is highly regarded.
All Caps: Avoid
Don't use all caps, for emphasis or as header text. It tends to be more difficult to read, and screen readers tend to interpret all caps as an acronym. Use heading styles, bold text, or italics for emphasis if needed.
Building Names: Update
Note that beginning in 2017-2018 building name references have changed in a couple of cases:
New: Old Library
Old: College Hall
The Bi-College Consortium between Bryn Mawr College and nearby Haverford College has been a close collaborative relationship for decades, and is commonly known as the Bi-Co. Students at the two institutions can cross-register for classes and majors, as well as use facilities at both schools. There are Bi-Co offices for campus safety, dining, and transportation between the two campuses via the iconic Blue Bus.
The Tri-College relationship includes Swarthmore College. Under the Tri-Co, the three schools share an academic calendar and wide cross registration.
Calendar References and Abbreviations (Days/Months)
In accordance with AP Style, when referencing a specific date, such as Jan. 20, 2017, abbreviate Jan., Feb., Aug., Sept., Oct., Nov., Dec. Spell out March, April, May, June, July.
Shorthand such as using a question mark or question marks identifying contact information should be avoided. Make sure this information is clearly conveyed. Use full phone numbers whenever possible, rather than just an extension.
Exclamation Points: Avoid
In general, while using the occasional exclamation point isn't the end of the world, try to avoid using them for emphasis, particularly multiple times in a paragraph or item (and never use more than one at a time).
In an article headline, use single quote marks. Don't use all caps for emphasis. Use long dashes, not double short dashes. Keep headlines short. Use title case (capitalize first letter of each word other than those less than four letters that are not nouns, verbs, or other important parts of speech).
These rules generally apply to page headings as well.
Page title example:
Campus and Emergency Phone Map
Use these as subheadings to establish an order of importance for content on the page (most commonly used are Heading 2/H2 and Heading 3/H3). This is a more accessible way of establishing a page hierarchy than just using bold text for a header or other means of emphasis. This page uses multiple heading styles in order to break up text and establish order of importance via subheadings.
Linking Within Text
Build your link within the text of a sentence, rather than just copying and pasting the URL or document path:
For more information, visit the Dean's Office Sophomore Plan page.
For more information, click https://www.brynmawr.edu/deans/sophomore-plan.
Same thing when linking to a document: link within the text.
To learn more, read the Faculty Guide for Helping Students in Need (PDF).
To learn more, read https://www.brynmawr.edu/sites/default/files/guide-for-faculty-spring-2017.pdf
The spelling Mawrter is preferred when using the informal term for a member of the Bryn Mawr College community (usually students or alumnae/i), rather than Mawrtyr.
Names (Students, Alumnae/i, Faculty, etc.)
Current student example:
Diamond Ray '18
Undergraduate alumna example:
Molly Reese '67
The A.B. undergraduate degree is generally not used unless accompanied by the M.A. (see example below).
Graduate alumnae examples:
Jaclyn Lang, A.B./M.A. '09
JoAnne Fischer, M.S.S. '73
Dana Becker ’69, M.S.S. ’82, Ph.D. ’91
Dave Barry (HC '69)
Time of Day
In accordance with AP Style, it's:
Italicize titles of books, publications, plays, etc. (This is a departure from AP Style, which uses quote marks.)
Underlining for emphasis and for links is an outdated practice. Use bold or italics for emphasis instead.