Souvenirs and memorabilia of places, people, and spectacles abound from the Roman Empire. Although often overlooked, ancient souvenirs offer indispensable evidence of the experiences, interests, and aspirations of a broader range of Romans than we can access through literary accounts alone. This talk examines how souvenirs constructed imagined cultural affinities around the empire among its heterogeneous population. At the same time, however, souvenirs strengthened local and regional identities and excluded certain groups from the social participation they afforded so many others, thereby reifying social power structures. Finally, Popkin explores how souvenirs, which connected people around the empire without the direct intervention of Rome, cause us to rethink the place of the city of Rome in the popular imagination of the empire's residents.