This position reports to the Senior Associate Director of Bryn Mawr Fund Marketing. Primary responsibilities include oversight of fundraising efforts for the Graduates Of the Last Decade (GOLD) alumnae classes and GOLD program (classes 1-10 years out), as well as Phone-a-thon, Seniors For The Bryn Mawr Fund, Student Ambassadors and Student Philanthropy programs. This position manages daily operations and performs all administrative duties to implement and build on the success of these programs while ensuring a timely and efficient response, reporting, and accountability to all internal and external constituencies.
Build philanthropic awareness, interest and engagement in Bryn Mawr’s youngest alumnae (classes 1-10 years out):
- Sets goals and strategy for these classes to increase donor participation and Slade Society (leadership giving) memberships in each year of the Defy Expectation campaign and beyond. Analyze and report progress of these classes throughout the year.
- Work in partnership with staff in the Alumnae Relations office to oversee and lead the GOLD program: Recruit members and manage activities of the GOLD steering committee. Oversee GOLD communications, including web and social media, and email campaigns. Organize events to expand the visibility of and engagement in the GOLD program.
- Work with Bryn Mawr Fund Class Chairs to help train and guide their class fundraising activities, update them on progress to keep these volunteers informed and active in fundraising for their class.
- Code and track these volunteers in the database on a timely and accurate basis.
- Limited travel to visit GOLD alumnae and cultivate them as volunteers and donors.
- Work with the Associate Director of Young Alumnae and Reunion Giving to develop strategies for increased giving participation as alumnae classes move out of the GOLD program.
Manage reunion classes celebrating their 5th and 10th reunions. Recruit gift chairs and committee members and ensure that these classes are personally solicited by either staff or volunteers in addition to direct mail, email and social media appeals. Ensure that personal solicitations are coordinated between staff and volunteer outreach.
Oversee and manage the student Phone-a-thon program:
- Recruit, hire, train, and effectively supervise a staff of paid student callers to ensure at least 12 to 14 callers per night. Provide daily on-the-job training and quality control through monitoring and critiquing of student callers.
- Hire, train and oversee student managers and meet with them weekly.
- Update and refine talking points and caller dialogue on an on-going basis that is relevant to the person and segment being called.
- Communicate important messages, themes, announcements, etc. to the student callers on a regular basis.
- Coordinate each semester’s student calling schedule and payroll.
- Implement a calling plan for all donor and alumni segments (undergraduate alumnae, parents, reunion, graduate alumni, etc).
- Prepare calling segments and perform data entry of phone-a-thon results.
- Implement creative recognition programs to motivate, improve performance, and increase productivity.
- Conduct reviews on a regular basis throughout the semester of each student caller.
- Analyze phone-a-thon results to ensure achievement of the program’s goals and increase return on investment; prepare reports on a weekly, monthly, and quarterly basis.
Oversee the Student Philanthropy education program to educate students on impact of philanthropic support to cultivate their future giving.
- Plan at least two annual events; with effective promotion of events and close attention to budget.
Work in partnership with the Campaign Office to recruit, train and lead Student Ambassadors during the Defy Expectation campaign.
- Guide the Ambassadors with tasks to represent the student body at alumnae and parent donor events; execute one large scale event and/or campaign awareness-raising effort per semester to help educate and encourage the campus community with a primary focus on students.
Plan and implement a successful Seniors For The Bryn Mawr Fund campaign.
- Leverage the importance of the Senior Gift Campaign and Committee involvement.
- Identify and recruit student leaders to form a Senior Gift Committee with a Chair or Co-Chairs.
- Provide guidance and support to senior class committee in setting goals, executing a solicitation plan and timeline, and creating and carrying out solicitation appeals and events.
- Attend Committee meetings and coordinate senior gift fund raising events.
- Maintain content of Senior Gift web site as well as Facebook presence.
- Analyze results to ensure achievement of the class’s goals; prepare reports on a monthly, and bi-annual basis.
- Continue to work with the class to maintain a high rate of giving participation post-graduation.
Perform other job-related duties as assigned.
SCOPE AND COMPLEXITY:
- Specific direction – Plans and arranges own work: accomplishes assigned objectives; uses wide range of procedures; refers unusual situations to supervisor.
- Work is subject to general review.
- Errors result in loss of time, money or potential income and may adversely affect the reputation of the College.
- Internal and external contacts involving routine and moderately complicated issues which may require tact and diplomacy.
- Basic research and analysis of information.
- Access to confidential alumnae/i and parent information.
- Usual office conditions; exposure to deadlines and pressure.
- Frequent use of computer, telephone, calculator and PeopleSoft Database; occasional use of fax and shredder.
- Other work assignments received on an as-needed basis from the Senior Associate Director of Bryn Mawr Fund Marketing.
SKILLS, ABILITIES, EDUCATION, AND EXPERIENCE:
- A bachelor’s degree.
- One to three years of fundraising or related experience desired.
- Experience managing a phonathon preferred.
- Excellent oral and written communication and organizational skills.
- Ability to multi-task daily and be a team player who is willing to contribute in a positive and cooperative environment.
- An appreciation for a women’s-centered environment is desired.
- Previous supervisory experience preferred.
- Ability to utilize computer and other office equipment.
- Ability to work on a flexible schedule which will include evenings and weekends.
- Excellent hearing/speaking ability.
- Vision sufficient to read printed materials and computer screens.
- Good manual dexterity
- Must be able to climb stairs.
- Must be mobile between work station and various locations in work building and on campus.
- Must be able to carry heavy loads of paper and phoning materials.