The Associate Director of Annual Giving reports to the Director of Annual Giving and oversees the post-GOLD classes (11 to 25 years out) to increase donor participation and leadership gifts from this cohort. Additionally, this position assists with efforts to increase membership in the Slade Society, Bryn Mawr’s leadership giving society and manages the Reunion Giving program.
- Set goals and strategy for post-GOLD classes (11-25 years out) to see increases in donors, dollars and Slade ($2,500+ leadership level) annual memberships in each year of the Defy Expectation campaign and beyond. Work with Class Chairs to drive class efforts in both dollars and donor participation. Report and track the progress of these classes throughout the year.
- Maintain a leadership annual giving prospect portfolio and meet all visit and dollar goals. Adhere to appropriate written follow-up and tracking of solicitation outcomes. Collaborate with research staff to support the qualification and identification of new prospects. Assists with cultivation and stewardship efforts to attract new Slade memberships and aspire current Slade donors to increase their leadership support year after year.
- Work closely with and lead reunion committee staff liaisons, gift officers, and members of the broader Development and Alumnae/i Relations department to ensure a robust reunion giving program that drives increased giving and donor participation.
- Collaborate with Alumnae/i Relations staff on broader class volunteer efforts and class communications, and ensure logistics involving fundraising and stewardship efforts during Reunion Weekend are coordinated with other Weekend activities.
- Work in partnership with Senior Associate Director of Bryn Mawr Fund Marketing on reunion giving communications throughout the year, including website content, social media opportunities, and reunion appeal segments.
- Manage reunion classes celebrating their 15th, 20th and 25th and 30th reunions. Recruit gift chairs and committee members to ensure that these classes are personally solicited by either staff or volunteers in addition to direct mail, email and social media appeals, and ensure that personal solicitations are well coordinated between staff and volunteer outreach. Organize and implement class fundraising activities, volunteer contact assignments, provide training, monthly progress reports, and conduct conference calls on a regular basis to keep these volunteers informed and active in fundraising for their class. Code and track these volunteers in the database on a timely and accurate basis.
- Ensure the other staff liaisons who manage reunion gift committees are following suit with their specific reunion classes.
- For the 25th reunion, work with class chairs to recruit and train Gift Committees (1 to 2 years out from reunion)
Performs other job-related duties as assigned or directed.
SCOPE AND COMPLEXITY
- Specific direction: Is responsible and works with a sense of urgency; plans and arranges own work in an organized, assertive, and proactive way; accomplishes assigned objectives in a timely fashion; uses a wide range of procedures; refers only unusual or situations to the Director.
- Work is subject to a general overview.
- Errors result in loss of time, money, and may affect the reputation of the department and the College.
- Basic research analysis in performance of duties.
- Access to confidential gift and donor records.
- Frequent exposure to deadlines and pressure.
- Work assignments are received on a weekly basis (or as needed) in oral and written format from the Director.
- Bachelor's degree required and minimum three years progressively responsible relevant experience in fund raising, with particular skills in reunion fund raising and volunteer management.
- Knowledge of sophisticated solicitation segmentation techniques, with ability to customize approaches to different audiences (defined by constituency, class, generation or any other relevant criteria)
- Ability to manage multiple projects and prioritize tasks effectively.
- Knowledge of internet technology and trends in giving.
- Ability to travel and work occasional evenings and weekends is required.
- Strong interpersonal, oral and written communication skills.
- Strong computer skills, for composing correspondence, managing lists, and analyzing data.
- Exceptional organizational skills.
- Must be mobile between work station and various locations in work building and on campus.