Bryn Mawr College, located near Philadelphia, Pennsylvania, is one of the world's most distinguished and distinctive institutions of higher education. Every year approximately 1,350 undergraduate women and 350 coeducational graduate students from around the world gather on the College's historic campus to study with leading scholars, conduct advanced research, expand the boundaries of academic inquiry, and prepare for lives of purposeful action. Bryn Mawr seeks nominations and invites applications for Chief Enrollment Officer who will lead the College’s efforts to bring new generations of outstanding students to the College. The CEO provides strategic and visionary leadership for undergraduate and graduate admissions, financial aid, the registrar’s office, and enrollment management, and plays a pivotal role in ensuring the College’s continuing excellence.
Bryn Mawr's History
Bryn Mawr was founded in 1885 with an ambitious vision: to create a college for women offering rigorous academic programs that were then available only to men at a few elite institutions. From the beginning, this new college would include both undergraduate and graduate programs to allow women to pursue doctoral degrees and to become scholars who would in turn expand academic opportunity for other women. The College was founded with a strong commitment to shared governance between the faculty, the Board, students, and senior administration. Decision-making remains highly collaborative and includes representation from all stakeholder constituent groups. Respect for students’ capacity to direct their own lives is an integral part of Bryn Mawr's history, as it was the first college in the country to approve a student self- government association (1891). Students take a large measure of responsibility for managing residential life and upholding standards of academic integrity through the College’s Honor Code.
Bryn Mawr Today
Bryn Mawr challenges and supports exceptional students to perform at the highest academic levels. Through innovative curricula and programs, students have wide-ranging opportunities to connect academic excellence to purposeful action. Bryn Mawr is distinguished among American liberal arts colleges by its historic commitment to graduate education, currently manifest in its Graduate School of Social Work and Social Research, and graduate programs in key humanities and science disciplines. The College promotes faculty excellence in both research and teaching, and has strong consortial relationships with Haverford College, Swarthmore College, and the University of Pennsylvania. The College has a rich and longstanding collaborative relationship with Haverford College that further extends course enrollment, extracurricular, and administrative synergies.
Bryn Mawr remains committed to expanding opportunity for women. The Undergraduate College attracts women from diverse backgrounds who share an intense commitment to intellectual inquiry, an independent and purposeful vision of their lives, and a desire to make a meaningful contribution to their professions and to the world. Critical, creative, and collaborative thinkers, its students and alumnae are members of a tight-knit community that is founded on respect for the individual.
Bryn Mawr College enrolls approximately 1,700 students and is a place where teaching is valued, each student is known, and students and faculty members form close bonds. Superb opportunities for independent and faculty-sponsored research, core seminars, interdisciplinary courses, and access to 36 majors and 43 minors enable each undergraduate student to create her own academic pathway. Undergraduate and graduate students are taught by 213 faculty, of whom 153 are full-time and 60 are part- time; the student–faculty ratio is 8:1. Bryn Mawr undergraduates also take advantage of combined bachelor's and master's degree opportunities in several departments, as well as a variety of dual degree programs with the University of Pennsylvania and other institutions.
Bryn Mawr has taken a leadership role in finding constructive ways to incorporate new technology to achieve the goals of a liberal arts education, particularly in its use of blended learning. Bryn Mawr is also leading the way in curricular innovation with the 360° Program, which offers the opportunity for faculty and students to engage in multidisciplinary, multi-course investigation of a common problem or issue. 360° clusters integrate fieldwork with traditional coursework and require students to share their research with the college community by way of a digital exhibit or public symposium, for example.
The Bryn Mawr experience is marked by enduring traditions and fresh possibilities that balance intellectual curiosity with meaningful social engagement and fun. Bryn Mawr’s reach extends far beyond the classroom. Each year, the community comes together to celebrate distinctive traditions such as Lantern Night and May Day that make the Bryn Mawr student experience unique and memorable. Twelve Division III intercollegiate teams participate in the highly competitive Centennial Conference, performing and studio art programs are offered collaboratively by Bryn Mawr and Haverford, and a majority of students are active in community service. Bryn Mawr’s location also offers students access to the cultural resources of the Philadelphia metropolitan area and the broad diversity of Bryn Mawr students, faculty, and alumnae/i creates a global community that fosters international experiences, friendships, and networks.
Bryn Mawr prides itself on connecting graduates to promising career and civic engagement opportunities through LILAC, the Leadership, Innovation, and Liberal Arts Center. Some 22,000 alumnae/i, leaders in fields too numerous to mention, form a powerful, lifelong network for Bryn Mawr graduates. The College is known for its outstanding record in placing students in graduate and professional schools. Within five years of graduation, over sixty percent of alumnae/i plan to attend graduate or professional school. The majority of Bryn Mawr alumnae/i in graduate or professional school study arts and sciences, law, medicine, education, and business.
As it always has, Bryn Mawr builds both independence of mind and respect for the power of collective endeavors. The College attracts smart, independent, spirited students who seek the challenge and satisfaction of working with peers who share a passion for learning and for making a difference in the world. They come to Bryn Mawr from a remarkable array of national, socioeconomic, ethnic/racial, and personal backgrounds and have high expectations for achievement, friendship, and meaningful engagement.
Well-managed and financially sound, Bryn Mawr’s FY16 operating budget is $112 million, with tuition comprising 46 percent and endowment earnings 40 percent of net operation revenue. The College has enjoyed robust student enrollments and steadily increasing net assets, and has consistently achieved balanced operating budgets. In recent years, the College has made significant gains in its financial management. The College’s endowment market value as of May 31, 2016 was $804 million.
Kimberly Wright Cassidy became the College's ninth President in February 2014. A faculty member at Bryn Mawr since 1993, Cassidy served as the College’s Provost from 2007-2013. During her tenure as Provost, Cassidy was instrumental in leading a number of important initiatives, including facilitating curricular renewal in collaboration with faculty leaders, the development of the College’s interdisciplinary 360° courses, the introduction of new academic programs, including an International Studies major, and the advancement of digital initiatives within the classroom. Central to all these initiatives has been Cassidy’s unwavering support of the scholar/teacher model in which faculty research and the instruction of students are inextricably bound.
As President she has developed a strategic vision for the Undergraduate College, Excellence in Action, that aims to secure and make visible Bryn Mawr’s position as the leading college for women by connecting academic excellence with preparation for lives of purposeful action. To support this vision, the College launched the public phase of a comprehensive $250 million fundraising campaign in fall 2016.
The Chief Enrollment Officer
Bryn Mawr College seeks a Chief Enrollment Officer with an established record demonstrating strategic and visionary enrollment leadership, as well as one who holds a deep appreciation for/ interest in the liberal arts and women’s education. The successful candidate will have a sophisticated understanding of the nature of a nationally recognized women’s college and the opportunities and challenges presented. The Chief Enrollment Officer will be expected to lead a performance-driven enrollment team using evidence and data-based decision-making, coupled with a holistic approach to admissions decisions and awarding financial aid. Individuals who are attracted to a campus community with abundant, full-spectrum diversity will find this opportunity attractive and rewarding.
The Chief Enrollment Officer reports to the President and serves as a member of the President’s senior staff. S/he will work with the President in achieving goals set out for enrollment, retention, and institutional reputation laid out in the College’s strategic vision, Excellence in Action. This person will have important collaborative relationships with the Undergraduate and Graduate Deans, the Director of Institutional Research, the Chief Communications Officer, the Chief Financial Officer, and faculty in advancing the College’s academic programs, enhancing marketing and communications messages and outreach, identifying emerging markets, supporting student development efforts, and projecting short-term and long-range enrollment and net tuition revenue. The Chief Enrollment Officer supervises a staff of 34 in the offices of undergraduate and graduate admissions, financial aid, and the registrar.
There is a sense of optimism and possibility at Bryn Mawr College, which calls for an enrollment leader who is equally optimistic and forward-thinking. Following are several opportunities, priorities and expectations for the new Chief Enrollment Officer:
- Become a productive, creative and supportive member of the College’s senior leadership team--someone who can see the College in its totality
- Continue to attract, enroll, and retain diverse, passionate, and intellectually gifted undergraduate and graduate students
- Help shape recruitment and marketing strategies that make the case for the value and impact of attending a leading college for women
- Use and interpret data and put it into context for decision-making
- Determine how to deploy financial aid resources strategically and thoughtfully to enroll the best students
- Lead a strong international student recruitment program with a particular focus on diversifying global geographic representation
- Be a key leader in retention efforts
- Tailor the marketing of the small but impressive Bryn Mawr graduate programs to the individual programs. Some have a regional draw and others have an international draw; find ways to interpret and manage “small statistics” and fluctuations
- Embrace technology, social media and digital media and recognize its importance in communicating with this generation of students and influencers
- Assess current use of information systems in enrollment; suggest ways to bring staff and systems together to streamline work and find efficiencies
- Develop meaningful ties with alumnae/i who are ready and willing to support the enrollment plan
- Manage, lead, inspire and motivate staff members
- Develop a clear understanding of campus culture and community values; build informal relationships and practical bridges with people and offices across campus
- Capitalize on the advantages inherent in the solid, long-standing consortial relationships with Haverford, Swarthmore and University of Pennsylvania.
Desired Qualifications, Experience, and Personal Qualities
- The search committee understands that no candidate will possess all of the qualifications listed below, but is seeking candidates with a strong and impressive combination of the following qualifications and experiences:
- awareness of market and societal trends affecting undergraduate and graduate enrollment at selective institutions; stays on top of institutional and market issues
- deep knowledge of recruiting strategies; track record of success of expanding the pool of highly qualified applicants
- keen understanding of the role that financial aid plays in an enrollment management program; financial aid leveraging experience and the ability to optimize resources
- sophisticated understanding of data, research and information systems
- exemplary relationship-building skills with both internal and external constituents
- recognition of and value for the contributions that marketing, relationship-building, and data each bring to a successful enrollment program
- excellent organizational and planning skills
- success in working with domestic and international student recruitment markets
- clear communicator
- ultimately wise and decisive in moving the division forward
- familiar with current technologies and trends
- intercultural sensitivity and a commitment to access, diversity, social justice
- finance knowledge and skills in budgeting and fiscal management
- able to talk directly with faculty, connect with them, and garner respect
- comfortable presenting to the Board of Trustees and others
Inquiries and nominations should be directed to ExecSearch@brynmawr.edu; the search committee requests that applicants submit materials through Interfolio at
Applications and nominations will be held in strictest confidence. Nominations will remain open until the position is filled; the search committee will begin reviewing applications in early February.
Bryn Mawr College is an equal opportunity employer - male/female. Applications are considered without regard to race, religion, national origin, color, sex, age, marital or veteran status or the presence of any non-job related medical conditions or disabilities.