This is a full time, year round position.
Reporting to the Director of the Annual Giving, the Senior Associate Director of Bryn Mawr Fund Marketing plays a key part in growing overall participation rates of graduate and undergraduate alumnae/i and parents and increasing memberships of Bryn Mawr’s loyal donor society (Archways). The Senior Associate Director will manage and oversee the work of two direct reports: The Assistant Director of Annual Giving and The Bryn Mawr Fund Associate, and will oversee, conceive and carry out marketing strategies and communications in collaboration with colleagues in The Bryn Mawr Fund Office, and more broadly with colleagues in the departments of Alumnae/i Relations and Development, and College Communications.
Essential Functions and Responsibilities
- Work closely with the Director of Annual Giving to create a comprehensive strategy for short and long term donor growth of The Bryn Mawr Fund including the two Graduate Funds.
- Manage and oversee the work of two direct reports: The Assistant Director of Annual Giving; and Bryn Mawr Fund Associate. Hire (when necessary), train, and coach these staff members to support and advance fundraising efforts that build greater awareness on the importance of giving to The Bryn Mawr Fund among various constituency groups. Particular oversight in mail-house production, in-house mailings, data and list management, phone-a-thon, and student and young alumnae philanthropy. Monitor staff progress against established goals on an on-going basis.
- Work with the Director of Annual Giving to develop and execute a strategic communications plan each year to maximize fundraising results through segmented cross-channeled mass communications involving direct mail; phone-a-thon; email; website, and social media.
- Manage and oversee creation and production, from draft through distribution of final product, communications to Bryn Mawr’s donor constituencies and Bryn Mawr Fund programs in the four media groups stated above. Types of projects include brochures, letters, emails, inserts, invitations, web site content, targeted short-term giving campaigns, and ads. Ensure error-free content and successful completion of marketing projects by managing production schedules, data pulls, and tracking costs and expenditures for each project.
- Plan and execute short-term challenges that encompass a broad based population of the Bryn Mawr community. Partner with Development Operations staff and possible outside vendors on website platforms for a timely and robust online presence, promotion, counting and giving capabilities. Partner with communications on video and visual needs. Partner with the Director of Annual Giving, Campaign team and the broader Development and Alumnae Relations department on various strategies to meet goals of the challenges.
- Research trends in solicitation marketing.
- Show measurable results, which include bringing direct mail, phone-a-thon, and online appeal results to a "higher" level in terms of increased giving or demonstrating procedural improvements.
- Other duties as assigned by the Director of Annual Giving.
This position reports to the Director of Annual Giving and may also have direct contact with various members of the College community, including the President’s Office, Board of Trustees, faculty, administrators, alumnae/i, parents and students.
- A Bachelor's Degree.
- A minimum of three to five years of progressively responsible and relevant experience in fundraising, with particular skills in higher education annual giving, communication and marketing.
- Management experience.
- Excellent written and oral communication skills and demonstrated ability to proofread.
- A high level of motivation and organization with exceptional attention to detail and the ability to manage multiple projects and prioritize tasks effectively.
- Knowledge of internet technology and trends in giving.
- Strong skills in list management and data analysis.
- Maintenance of deadlines and achievement of ambitious goals.
- The ability to occasionally work outside of normal business hours.
- Able to work well in a complex and/or team-oriented environment.
- An appreciation for the value of a liberal arts education in a culturally diverse community.
Deadline for applications: February 28, 2017