Faculty Publication: Assistant Professor of Anthropology Susanna Fioratta
A world of cheapness: Affordability, shoddiness, and second-best options in Guinea and China
Author: Susanna Fioratta
Publication Type: Journal Article
Source: Economic Anthropology. doi:10.1002/sea2.12133
Abstract: For people who trade and consume low-priced, low-quality goods, cheapness shapes their experiences of the world. In Guinea, West Africa, affordable Chinese-manufactured goods expand the limits of people’s everyday lives, while Guinean traders seek their fortunes by traveling to China to buy cheap merchandise. However, shoddy products that break easily often disappoint consumers, and traders find their journeys to China risky and difficult; many of them would migrate elsewhere if they could. Exploring the parallels between traders’ and consumers’ perspectives, this article considers how cheapness and second-best options allow people to participate in a globalized economy of manufactured goods, thereby improving their quality of life in ways that work sometimes, but not as well as they would like.