Bylines and Bytes: Creating Social Media Content that Connects
Join to Recieve your Brand It Like Bryn Mawr Certificate!
Learn how to create social media content that feels engaging, on-brand, and distinctly Bryn Mawr. We’ll cover how to represent the College and College-affiliated accounts, apply strong design and content best practices, and navigate controversial comments with confidence.
Track 1: Brand It Like Bryn Mawr
This session will focus on practical strategies for:
Representing Bryn Mawr Online – tips for managing social media accounts connected to the College, departments, clubs, and other campus groups
Creating Content that Connects – developing posts that are engaging, clear, and appropriate for your audience
Social Media Best Practices – considering visuals, branding, tone, accessibility, and consistency when creating content
Handling Challenging Interactions – navigating controversial comments and knowing when and how to respond
And more!
Designed especially for students, faculty and staff who manage College-affiliated social media accounts, this session is also open to faculty and staff. Participants will learn practical ways to create stronger social content while representing Bryn Mawr thoughtfully and consistently online.
This Session's Featured Guests
Bryn Mawr College welcomes the full participation of all individuals in all aspects of campus life. Should you wish to request a disability-related accommodation for this event, please contact the event sponsor/coordinator. Requests should be made as early as possible.