Bylines & Bytes - Writing for the Web: Crafting Engaging User Experiences (UX/IA)
Earn your Writing for the Web Certificate
Conclude the Bylines & Bytes Writing for the Web Series Certificate with a session that brings it all together—storytelling, layout, CTAs, and accessibility—for web pages that truly connect with your audience.
Session 3: Writing for the Web: Crafting Engaging User Experiences (UX/IA)
This session will cover:
Landing Page Essentials — best practices for first impressions, visual hierarchy, and responsive layouts.
Narrative Flow Online — techniques for scannable intros, compelling subheads, and keeping readers engaged.
Calls to Action (CTAs) — what they are, how to use them, and why they drive effective user journeys.
Inclusive Language & Accessibility — ensuring your content is welcoming, readable, and usable for all audiences.
This session concludes the Writing for the Web certificate by connecting storytelling, structure, and design with inclusive communication practices. You’ll leave with practical strategies for creating digital experiences that are clear, compelling, and user-centered across the College’s web presence.
To earn the Writing for the Web Certificate, participants must complete the following training sessions:
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Writing for the Web: Let’s Talk Web Language
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Writing for the Web: Clear, Concise & Compelling
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Writing for the Web: Crafting Engaging User Experiences (UX/IA) (this session – register above)
This Session's Featured Guests
Bryn Mawr College welcomes the full participation of all individuals in all aspects of campus life. Should you wish to request a disability-related accommodation for this event, please contact the event sponsor/coordinator. Requests should be made as early as possible.