Bylines & Bytes - News, Events, & Online Promotion: Reaching your audience for Event promotion Session 2
Finish up your News, Events, and Syndication Certificate!
Learn how to reach the right audience with effective event promotion—covering messaging, visuals, workflows, social media, and accessibility!
This session will cover:
Knowing Your Audience — identifying who you're trying to reach and tailoring your messaging for impact (Kimiye, Zoe)
Communication Logistics — understanding the channels, timing, and workflows behind promoting campus events effectively
Event Promotion Strategies — tools and tips for getting your event in front of the right people (Zoe)
Planning & Promoting Event Series — how to build momentum and consistency across multi-event programming (Kimiye)
Visual Hierarchy for Posters — designing clear, eye-catching promotional materials that guide viewers effortlessly (Emma)
Social Media Outreach — extending your reach across platforms with strong visuals, copy, and timing (Zoe, Helen)
Accessibility Considerations — ensuring your event promotions are inclusive and usable for all audiences (Grace)
This session builds your skills in promoting events across Bryn Mawr’s digital and physical spaces. You’ll leave with practical guidance on crafting targeted messages, designing effective visuals, and using campus communication channels strategically to reach the audiences who matter most.
This Session's Featured Guests
Bryn Mawr College welcomes the full participation of all individuals in all aspects of campus life. Should you wish to request a disability-related accommodation for this event, please contact the event sponsor/coordinator. Requests should be made as early as possible.