Bylines & Bytes: Writing for the Web: Clear, Concise & Compelling

Earn your Certificate in Writing for the Web
Finish your journey toward the Bylines & Bytes Writing for the Web Certificate with a session designed to ground you in the essentials of clear, compelling digital communication. Together, we’ll explore the “why” behind effective web writing and the practical strategies you can apply right away to make your content more engaging and reader-friendly.
Session 2: Writing for the Web: Clear, Concise & Compelling
This session will cover:
- Grammar Helpers & Built-In Tools – quick aids to keep your writing polished and professional.
- Prioritizing Content Around User Needs – strategies to make sure the most important information comes first.
- Breaking Up Long Text – tips to improve readability and keep audiences engaged.
- Storytelling for Impact – techniques for narrative flow, audience engagement, and weaving in the College’s communication pillars.
- And more
Participants will dive into tools and techniques for trimming unnecessary wording, sharpening message focus, and structuring narrative for real-world readers. You’ll practice transforming academic or dense prose into content that grabs attention, flows naturally, and meets people where they are.You’ll leave this session with clear, actionable strategies and little editorial shortcuts that help make every page more readable — and engaging— for everyone.
Certificate Details
To earn the Writing for the Web Certificate, participants must complete the following training sessions:
Writing for the Web: Let's Talk Web Language
This training session is part of Bylines & Bytes: A BMC Communicators Training Series brought to you by the Office of Communications & Marketing.
This Session's Featured Guests
Bryn Mawr College welcomes the full participation of all individuals in all aspects of campus life. Should you wish to request a disability-related accommodation for this event, please contact the event sponsor/coordinator. Requests should be made as early as possible.