Project Digicomm

About the Project

Bryn Mawr College has engaged Higher Digital to conduct Phase One and Two of its Digital Communications Ecosystem Redevelopment project (Project Digicomm) - an enterprise-architecture consultation focused on defining the “what” and “when” of sharing information, accessing resources, and communicating across the College's digital spaces. Phase Two is scheduled to run February 2026 - June 2026.

February - March 2026

✅ Full Website Content Inventory
🟨 Content Categorization (internal, external, retire)
✅ Peer Institution Marketing Website Audit
✅ External Persona Development
🟨 Website Content Gap Assessment
🟨 Minimum Viable Product (MVP) Definition
🟨 MVP Website Content Rewrite

April - May 2026

🟨 MVP Website Content Rewrite
🟥 MVP Website Information Architecture
🟥 MVP Website Navigation Restructuring
🟥 Conceptual Page Layout Design
🟥 Priority Page Content Development
🟥 Internal Content Migration Planning

✅ Completed 🟨 In Progress 🟥 Not Started

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August - September 2025

Audit the current digital communications ecosystem and cross-campus data products to establish a comprehensive and authoritative baseline.

✅ Key Stakeholder Interviews
✅ Student, Faculty, and Staff Focus Groups
✅ Campus Community Survey
✅ Technical Audit

✅ Completed 🟨 In Progress 🟥 Not Started

October 2025 - November 2025

Benchmark peer institutions and industry solutions to identify functional, experience, and technical gaps.

October - November 2025

✅ EDUCASE Peer Data Analysis
✅ Peer Institution Interviews
✅ Industry Research
✅ Functional, Experience, and Technical Gaps Identified

October - November 2025
Articulate a target-state architecture for a unified mobile-app + portal, a marketing-focused public website, and atomized content management across platforms.

✅ Internal Platform Evaluation Matrix
✅ Website Traffic & Email Marketing Analysis
✅ Digital Communications and Content Effectiveness Report

✅ Completed 🟨 In Progress 🟥 Not Started

December 2025

Produce a phased implementation roadmap that sequences future workstreams—content strategy, workflow redesign, platform adoption, integrations—along with high-level timelines and decision points.