Voice, Language, & Tone
Our verbal language is the how to our strategy’s what.
Get to Know our Language
Our positioning language consists of specific themes, headline styles, and vocabulary choices rooted in the narratives that shape our writing. Well-positioned copy written about Bryn Mawr will incorporate relevant aspects of this work to help others see our positioning promise: our commitment to a "Delight in the pursuit of truth" through intellectual and personal pursuits.
Our Audiences
Consider your target audience(s) as you prepare communications to tailor relevant messages and examples to their needs and motivations.
Voice & Tone
Consider these tips when drafting copy that will help us maintain consistency across mediums and channels.
Messaging Framework
See the positioning platform that forms the basis of our institutional positioning work and the five key messages about Bryn Mawr your communications should reinforce.
Boilerplate Language
Our boilerplate provides a foundational story and language about Bryn Mawr College.