Project Digicomm

About the Project

Bryn Mawr College has engaged Higher Digital to conduct Phase One of its Digital Communications Ecosystem Redevelopment project (Project Digicomm) - an enterprise-architecture consultation focused on defining the “what” and “when” of sharing information, accessing resources, and communicating across the College's digital spaces. Phase One is scheduled to run August 2025 - December 2025.

August - September 2025
Audit the current digital communications ecosystem and cross-campus data products to establish a comprehensive and authoritative baseline.

• ✅ Key Stakeholder Interviews
• ✅ Student, Faculty, and Staff Focus Groups
• ✅ Campus Community Survey
• ✅ Technical Audit

October 2025 
Benchmark peer institutions and industry solutions to identify functional, experience, and technical gaps.

• ✅ EDUCASE Peer Data Analysis
• ✅ Peer Institution Interviews
• ✅ Industry Research
• ✅ Functional, Experience, and Technical Gaps Identified

October - November 2025 
Articulate a target-state architecture for a unified mobile-app + portal, a marketing-focused public website, and atomized content management across platforms.

• 🟨 Internal Platform Evaluation Matrix
• 🟨 Website Traffic & Email Marketing Analysis
• 🟨 Digital Communications and Content Effectiveness Report

November - December 2025 
Produce a phased implementation roadmap that sequences future workstreams—content strategy, workflow redesign, platform adoption, integrations—along with high-level timelines and decision points.

• 🟨 Year One Project Budget Estimate
• 🟥 Multi-Year Digital Communications Roadmap
• 🟥 Resource Model & Timeline

All subsequent implementation activities will occur in later phases, guided by the roadmap delivered at the close of this enterprise architecture engagement.

✅ Completed 🟨 In Progress 🟥 Not Started