Bylines & Bytes - News, Events, & Online Promotion: Media Ethics, Marketing, and Copyright.
Earn your News, Events, and Syndication Certificate!
This session will focus on media ethics, marketing, and text copyright in digital communications. Participants will leave with tools for creating ethical, accurate, and audience-centered content across Bryn Mawr’s online platforms.
This session will cover:
Accuracy & Attribution
Ensuring information is accurate, properly attributed, and transparent in its source or ownership.
Bias & Framing
Avoiding biased language, misleading headlines, summaries, or framing that could misrepresent content.
Copyright Basics
What copyright is, what it protects, and how it applies to Bryn Mawr web content.
Using External Text
Best practices for copying, paraphrasing, quoting, and crediting content from online sources.
Linking & Referencing External Materials
When and how it’s appropriate to link to or reference content from other colleges, organizations, or creators.
Fair Use Overview
Understanding what fair use is and when it may (or may not) apply in an educational context.
AI-Generated Text (High-Level)
A brief overview of emerging copyright considerations related to AI-generated content, with deeper discussion reserved for a future session..
This Session's Featured Guests
Bryn Mawr College welcomes the full participation of all individuals in all aspects of campus life. Should you wish to request a disability-related accommodation for this event, please contact the event sponsor/coordinator. Requests should be made as early as possible.