Bryn Mawr College Online Privacy Policy
Last updated: 10/27/2026
Bryn Mawr College is a private, nonprofit liberal arts institution located in Bryn Mawr, Pennsylvania. This Privacy Policy is designed to help you understand how Bryn Mawr College collects, uses, processes, and shares your personal information, and to help you understand and exercise your privacy rights.
Jump to a Section
- Scope and Updates to this Policy
- Personal Information we Collect
- How we Use your Personal Information
- How we Disclose your Information
- Your Privacy Choices and Rights
- Security of your Information
- International Data Transfers
- Retention of Personal Information
- Children's Information
- Other Provisions
- Contact Us
This Privacy Policy applies to personal information processed by Bryn Mawr College (“Bryn Mawr,” “we,” “us,” or “our”) through our website at brynmawr.edu and our admissions database, Slate. To make this Privacy Policy easier to read, our website and admissions database are collectively called the “Services.”
An Important Note: Some sites that we operate may have additional or different privacy policies. Those privacy policies, and not this Privacy Policy, will apply to personal information processed on such sites.
Changes to our Privacy Policy. We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law, including, at a minimum, by posting an amended version on this webpage with a new “Last Updated” date. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect.
The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect personal information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.
A. Personal Information You Provide to Us
We may collect personal information that you provide to us.
Your Communications with Us. We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter, request customer or technical support, or otherwise communicate with us.
Your Application and Financial Aid. We may create an account and collect personal information related to your application for admission to Bryn Mawr, such as your educational and other relevant information provided in your application. If you also apply for financial aid, we may collect information about your income, tax returns and forms, and other financial information to evaluate your eligibility for financial aid.
Visits. We may collect demographic information, contact information, current school, age, and other personal information when you register for a virtual or in-person visit to Bryn Mawr.
Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., messaging and chat features, commenting functionalities, forums, blogs, and social media pages). Any information you provide using the public sharing features of the Services will be considered “public,” unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein.
B. Personal Information Collected Automatically
We may collect personal information automatically when you use our Services.
Automatic Collection of Personal Information. We may collect certain information automatically when you use our Services, such as your Internet Protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address and precise location information as described below), and internet service provider. We may also automatically collect information regarding your use of our Services, such as pages that you visit before, during and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services.
APIs/SDKs. We may use third-party application program interfaces (“APIs”) and software development kits (“SDKs”) as part of the functionality of our Services. If you have questions about about our use of APIs and SDKs, please contact us as set forth in “Contact Us” below.
Cookies and Other Technologies (Cookie Policy). We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of our Services.
Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
Our uses of cookies fall into the following general categories:
Strictly Necessary Cookies. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for Services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personal information;
Performance Cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore not identifiable to you. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance (see Analytics below);
Functional Cookies. These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly;
Targeting Cookies. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising;
Social Media Cookies. These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
Some of the advertising Technologies we may use include:
Meta (Facebook) Pixel and Connect. For more information about Facebook’s use of your personal information, please visit Meta’s Data Policy. To learn more about how to opt-out of Meta’s use of your information, please click here while logged in to your Meta account.
Google Ads. For more information about Google’s use of your personal information, please visit Google’s privacy policy. To learn more about how to control Google’s use of your information for ads, please click here.
TikTok Ads. For more information about TikTok’s use of your personal information, please visit TikTok’s privacy policy.
Reddit Ads. For more information about Reddit’s use of your personal information, please visit Reddit’s privacy policy.
Snapchat Ads. For more information about Snapchat’s use of your personal information, please visit Snapchat’s privacy policy.
See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.
Analytics. We may use Technologies and other third-party tools to process analytics information on our Services. These Technologies allow us to better understand how our digital Services are used and to continually improve and personalize our Services. Some of our analytics partners include:
Google Analytics. For more information about how Google uses your personal information (including for its own purposes, e.g., for profiling or linking it to other data), please visit Google Analytics’ Privacy Policy. To learn more about how to opt-out of Google Analytics’ use of your information, please click here.
Social Media Platforms. Our Services may contain social media buttons, such as Meta, Instagram, LinkedIn, YouTube, and TikTok, which might include widgets such as the “share this” button or other interactive mini programs). These features may collect personal information such as your IP address and which page you are visiting on our Services and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing it.
C. Personal Information Collected from Other Sources
Third-Party Services and Sources. We may obtain personal information about you from other sources, including through third-party services and organizations. For example, if you indicate interest in Bryn Mawr or you submit an application, we may collect information from other educational institutions, educational testing or assessment organizations, admissions services providers, references, or other education partners. Some of our third-party education partners may include The Common Application Inc., The College Board, Front Rush, Niche, US News, and Encoura.
We use your personal information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.
A. Provide Our Services
We use your information to fulfill our contract with you and provide you with our Services, such as:
- Managing your information and accounts;
- Assessing and managing your application;
- Managing your admission in the event of a successful application;
- Evaluating your eligibility for financial aid;
- Answering requests for information, services, or technical support;
- Processing student or employee registrations;
- Providing services and benefits to our prospective students, students, employees and other persons;
- Reporting certain aggregate demographic information to various authorities;
- Communicating with you about your account, activities on our Services, and policy changes; and
- Allowing you to register for events and tours.
B. Administrative Purposes
We use your information for various administrative purposes, such as:
- Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
- Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
- Measuring interest and engagement in our Services;
- Short-term, transient use, such as contextual customization of ads;
- Improving, upgrading, or enhancing our Services;
- Developing new products and services;
- Ensuring internal quality control and safety;
Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Policy;
Debugging to identify and repair errors with our Services;
Auditing relating to interactions, transactions, and other compliance activities;
Sharing personal information with third parties as needed to provide the Services;
Enforcing our agreements and policies; and
Carrying out activities that are required to comply with our legal obligations.
We may use your information for other legitimate business purposes as permitted by law.
C. Marketing and Advertising our Products and Services
We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law. Some of the ways we market to you include email campaigns, custom audiences advertising, and “targeted advertising,” “interest-based,” or “personalized advertising,” including through cross-device tracking.
If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth in “Contact Us” below.
D. De-identified and Aggregated Information
We may use personal information to create de-identified and/or aggregated information, such as analyses we create about the total number of users in a location or how users interact with our Services.
E. With Your Consent or for Other Permitted or Requested Purposes
We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent. We may also use your personal information for other purposes as requested by you or as permitted by applicable law.
We disclose your personal information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.
A. Disclosures to Provide our Services
The categories of third parties with whom we may share your personal information are described below.
Service Providers. We may share your personal information with our third-party service providers and vendors that assist us with the provision of our Services. This includes service providers and vendors that provide us with IT support, hosting, customer service, online usage and performance metrics, and related services.
Education Partners. We may share your personal information with education partners to provide you with a product or service you have requested.
Advertising Partners. We may share your personal information with third-party advertising partners. These third-party advertising partners may set Technologies and other tracking tools on our Services to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering targeted advertisements to you when you visit digital properties within their networks. This practice is commonly referred to as “interest-based advertising,” “cross-context behavioral advertising,” “targeted advertising,” or “personalized advertising.”
We may also share your information with third parties as appropriate and permitted by law. The privacy choices you may have about your personal information are determined by applicable law and are described in Section 5 below.
B. Disclosures to Protect Us or Others
We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.
C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers
If we are involved in an actual or potential merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be disclosed, sold or transferred as part of such a transaction, as permitted by law and/or contract.
Your Privacy Choices. The privacy choices you may have about your personal information are determined by applicable law and are described below.
Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms or this Privacy Policy).
Precise Geolocation. With your consent if required by applicable law, we may also collect precise location-based information via the use of our Service by or through a mobile device, for example, to provide our interactive campus map. You may opt out of this collection by changing the settings on your mobile device.
Phone calls. If you receive an unwanted phone call from us, you may opt out of receiving future phone calls from us by following the instructions which may be available on the call or by otherwise contacting us as set forth in “Contact Us” below.
Do Not Track and Global Privacy Control Signals. Do Not Track and Global Privacy Control are two types of privacy preference signals that users can set in certain web browsers. Our cookie management tool is configured to honor Do Not Track and Global Privacy Control signals.
Cookies and Targeted Advertising. You can control use of certain cookies and Technologies on our Services in the following ways:
Website Cookie Controls. When you first visit our website, you will be presented with a banner that informs you about the use of cookies and other Technologies used on that site and your options for controlling those technologies based on the jurisdiction applicable to your use of the website. Depending on the laws applicable in your jurisdiction, you will have a choice about whether to accept or opt-out of certain cookies and technologies, the use of which may constitute a “sale” or “share” of personal information under applicable law and may be used for targeted advertising. Please note that cookies are browser and device specific. Your request to opt-out or reject the use of these Technologies will be linked to your browser identifier only. If you use a different computer, mobile device, or Internet browser to access our sites, you will need to renew your cookie management choices.
Browser and Device Controls. You may also stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly.
Browser Privacy Signals. Our cookie management tool is configured to honor Do Not Track and Global Privacy Control opt-out preference signals. You can learn more about the Global Privacy Control here. Please note that your request to opt-out of sale/sharing will be linked to your browser identifier only. If you use a different computer or Internet browser to access our sites, you will need to renew your opt-out request.
Ad Industry Opt-outs. In addition, the online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these websites and learn more about targeted advertising and consumer choice and privacy by visiting the following sites:
WebChoices 2.0 with Protect My Choices browser extension – for cookies, IP addresses and probabilistic IDs: https://optout.aboutads.info/.
YourAdChoices Token-based opt-out/revocation tool, for hashed email and hashed phone numbers, as well as categorical “opt-down” choices: https://youradchoices.com/token.
These Digital Advertising Alliance tools also are offered via a singular consumer-friendly- gateway available at: https://youradchoices.com/control. Please note you must separately opt out in each browser and on each device.
Your Privacy Rights. In accordance with applicable law, you may have the right to:
Access to and Portability of Your Personal Information, including: (i) confirming whether we are processing your personal information; (ii) obtaining access to or a copy of your personal information; and (iii) receiving an electronic copy of personal information that you have provided to us, or asking us to send that information to another company in a structured, commonly used, and machine readable format (also known as the “right of data portability”); [Note that in some jurisdictions you may also have the right to request more specific information in certain circumstances, which may include the right to know which third parties your personal information was disclosed to or specific information used and decisions made as part of certain profiling activities.
Request Correction of your personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to update your personal information;
Request Deletion of your personal information;
Request Restriction of or Object to our processing of your personal information where the processing of your personal information: (i) is based on our legitimate interest for direct marketing purposes; (ii) involves processing or sharing of your sensitive personal information for certain non-essential purposes, or in contexts that require your consent; and (iii) is based solely on automated decision making or for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
Opt-out of Sale, Sharing for Cross-Contextual Advertising, or Targeted Advertising involving your personal information. Although we do not “sell” your personal information as the term “sale” is typically understood, we may share your information with analytics providers and advertising networks in order to understand how visitors use our websites and serve you ads on and off our websites. You may opt-out of this “sharing” and “targeting advertising” by adjusting your privacy choices as described above.
Withdraw your Consent to our processing of your personal information. Please note that your withdrawal will only take effect for future processing and will not affect the lawfulness of processing before the withdrawal.
If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below or as otherwise instructed in the additional privacy notices provided at the time we collect your personal information. We will process such requests in accordance with applicable laws.
We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us.
By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail, or by sending an email to you.
Please note that our website is operated in the United States, so information submitted to our website will be transmitted to us in the United States. If you are located outside the United States, please note that in using the website you may be transferring your personal information to a country that does not have the same data protection laws as your home country. We endeavor to safeguard your information consistent with the requirements of applicable laws. If we transfer personal information which originates in other jurisdictions that have restrictions on international transfers, we will take steps to comply with applicable requirements to support such relevant transfers.
We store the personal information we collect as described in this Privacy Policy for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, enable us to perform management and administrative functions, and comply with applicable laws, or based upon other criteria, including, but not limited to, our applicable retention policies and the sensitivity and volume of such data. Additionally, we endeavor to retain all such personal information in accordance with legal requirements.
9. CHILDREN’S INFORMATION
The Services are directed to a general audience, including prospective and current students, families, and alumni. They are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us as described in “Contact Us” below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it.
We may market our educational programs to prospective students, who may be between the ages of 13 and 17, including by digital advertising and contacting prospective students who request information or whose information we receive from a school, counselor, testing organization, or similar source. We use that information to provide information about Bryn Mawr and our educational programs, provide application and admissions information, and administer our recruiting. We do not knowingly sell personal information of minors. Where required, we will not use personal information of a known minor for targeted advertising without appropriate consent. Our use of cookies and similar technologies on this website are discussed in Section 2.B and are not directed to children under the age of 13.
Third-Party Websites/Applications. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.
If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:
Bryn Mawr College
Attention: Office of the Vice President for Communications and Marketing
101 North Merion Ave.
Bryn Mawr, PA 19010-2899
610-526-5000
privacy@brynmawr.edu
Contact Us
Library and Information Technology Services
Canaday Library
101 N Merion Ave
Bryn Mawr, Pennsylvania 19010
Office of the CIO:
610-526-5271
